Content marketing is an effort that has trumped many other search engine marketing efforts over the years. We are all in an age of information and the information is certainly flowing. With millions of blogs and news sites dumping information & content into the web on a daily basis we are soaking up that content like a giant sponge.
Why you ask? Plain and simple we are all in a race to compete for content visibility and as long as the search engines like to read content and text there will always be a content race. Every great piece of content has a content mapping strategy behind it. Just writing a press release or a nice blog post simply isn’t enough. There has to be a strategy behind the content or else nobody is going to see it.
Content Optimization Video
What are examples of content marketing?
Content marketing is all around us. Almost every time you hop on the computer you can see signs of content marketing working. Everything from blog posts to news related items are signs of content marketing. It doesn’t just have to be long winded articles; it can also be as small as a status update on your Twitter account.
Strategic Blog Writing
I’m not talking about one post every other week. I am talking about strategic daily written posts with a plan of attack in place. Sometimes it makes sense to come up with a menu of topics well in advance so you are ready and prepared when it is time to write. Blog post writing can be one of the most potent forms of content marketing if you are consistent & strategic with it.
Infographic have been really successful over the last few years. There is something about a nicely designed image to showcase data in an easy to read format that the community really enjoys. If you are not sure what infographics are take a look at Mashable’s Infographic section on their website. They have a collection of some of the best infographic in the digital space.
Press Release Writing
Press release writing is one of the older forms of content marketing the search engines have seen over the years. These days sending one out every once in while is great but without a strategy for long term releases each release will only have some much leverage. What are you going to do with that press release? Are you going to push out socially? These things are important to understand prior because your content marketing can only be so powerful if you don’t do anything with it after it is published.
Newsletters are probably the oldest form of content communication a business can display online. Since the birth of email in 1965 businesses have been trying to get on consumers radar screens for quite some time now with email. Many email services now archive your newsletter for later viewing right in the search engine space.
Social Media Usage
If you are an avid user of social media on a daily basis you are engaging in content marketing. The process of pushing different content around with your audience on a daily basis is a very important form of content marketing. It doesn’t matter what you are sharing with your audience it just matters that you are sharing something with them.