If you have been seeing the headlines this week a few people are sort of pissed with the new Google search change. Hey at the end of the day Google has the right to do anything they want to their search tool. They created the company, they own the tool & the algorithm and they can do whatever they damn please with it.
With their recent launch of Google+ it was only a matter of time before a stronger integration into search occurred with their new social networking tool. For those of you who might be upset about this you can simply sign up for a Google+ page and start interacting with people. That is what it is there for.
Google is making their search a bit more personalized which can cripple the marketing community but strengthen the user experience quite a bit.
The Google video below will describe more.