Local search engine optimization (SEO for short) is crucial for web visibility. Local SEO is not what it once was. These days social media, pay per click advertising and content marketing all play a significant role in optimizing your local business. With millions of pages of content and status updates occurring every single any and all businesses will have to think outside the box to stand out from the sea of chaos (there is a lot of chaos).
Here are some ways a local business can improve their SEO efforts in order to stand out as much as possible:
Frequent your Address
Just having a contact us page on your website is sometimes not enough these days. Make sure your address is listed in your footer, a contact us page and sometimes even your sidebar if your primary focus is local foot traffic and business. You want those search spiders to pick up that address as much as possible.
This might seem so obvious but it is not for everyone. Forgetting to optimize your site for your local search terms happens much more frequently than you would like to see. Having robust optimized content, page titles and meta descriptions is just getting started. If those components are not optimized well much of the rest of the site might not work how it is supposed to.
Blog writing can be time consuming but is extremely important for website growth. Your blog allows you to target long tail keywords that your website needs and it also gives your business a personality. Depending on where your business is located your blog can help you target things like writing about local events, local individuals and other local citations that can directly benefit your local business. For example if you are a small restaurant you can right about local farmers markets, food events and even other restaurants that generate search traffic so you can scoop up some of that visibility.
Here is a nice little post describing how you can use your blog from a local retail standpoint.
Pay Per Click Advertising
We like to look at local SEO as being efficient with your marketing efforts and how you spread your digital voice. With that said local PPC advertising can complement your organic SEO efforts very nicely. If you rank for local search terms and all of a sudden you have a pay per click advertising ad in the same search result you have now occupied 2 important parking spaces which can be very important for visibility.
Getting your business listed in local directories will help your link building. Building up your one way links and letting the search engines know you are a serious local business is going to be very important moving forward.
Here are some great ones:
These are just a few. To see a really nice list check out The Ultimate List: 50 Local Business Directories.
Local Social Media
Local social media is a huge part of growing your local business. Many businesses are missing the point with this. For those of you who still don’t believe in social media marketing you are just lying to yourself. Social media is like have a bologna sandwich without the bologna, it just doesn’t work. Take a look at the links below to read some of the social media success stories that have occurred out there.
- How 1 Tweet Saved A book Store
- 10 Examples of Twitter Success
- 1 Single Tweet Built A List by 1,000 in 48 Hours