Mobile is not going away anytime soon. The power, strength and reach of mobile marketing is an area that is growing extremely quickly. As more and more cell phone manufacturers aim to provide technology that completely removes your desktop PC, television set and even your laptop, designing marketing campaigns that appeal to this technology will be even more important.
The people over at litmus.com put together this great infographic going over the important details every mobile email marketing campaign should always have in place.
- The right fonts
- Knowing your scale
- Call to action
- Streamlining
- Using the right images
- Cutting to the chase
- The right layout
- Be obvious about your message
- Finger targets
- Ergonomics
