One of the greatest quotes I ever heard was by Saint Augustine. The quote reads as follows. “The world is a book, and those who do not travel, read only a page.” WOW! Is that not an amazing quote? The world is an amazing place and it has so much to offer us.
You just have to get out there and make it happen. You will be surprised how much you can learn when you just get out and travel. And thanks to technology the travel industry has evolved making traveling the world much easier.
You know what else has evolved? Social media. The idea behind Facebook was to help college buddies stay in contact with each other. But as we all know that has blossomed into something much greater than that. These days big corporations like Target and McDonald’s are using social media as way to grow their business even bigger.
Social media is no longer about keeping in touch with friends. It has become one of the best and most affordable ways to get in front of your target audience and build your business.
Some of the top social media sites include Facebook, twitter, tumblr, LinkedIn and Google Plus. Combined these sites have close to a billion active users. That means they get millions of visitors every single day.
Let’s briefly discuss the four most popular ones which are Facebook, twitter, linkedIn and Google Plus.
Facebook is by far the most popular of all the social media sites I listed. It has literally changed how we do everything. If you have a business, whether it be big or small, it is vital that you have a presence on this site. If a user likes your fan page they will tell their friends about it.
When this happens you can get a flood of traffic to your page without ever spending a dime for that traffic. You will gain more popularity and the demand for your products and services will go through the roof.
It works the exact same way with the travel industry. You can use Facebook ads to target your audience like never before. You can customize the ads according to the preferences of your target audience. You ad will then show up on the pages of people who are interested in what you have to offer.
People who are interested in travel will have already liked the pages of top travel sites. If you want your page to get more likes you should update it on a regular basis. A simple post about a popular destination spot will do just fine.
The idea is to keep your information in front of your prospects as often as possible.
Twitter is a lot different than Facebook. It is a micro blogging platform and you only have 140 characters to get your message across. Twitter moves at a much faster pace than Facebook. With twitter you will make frequent updates that will go out to those who follow you.
Those in the travel industry have to make sure they use compelling headlines. Otherwise people will skip over your tweets and never click on the links. Be sure to list your twitter handle in all of your advertisement. That way you will be able to get more followers.
LinkedIn is the place for business owners. It is by far the biggest business network online. LinkedIn is the perfect place to find highly qualified candidates to work for your travel company. You can also use LinkedIn as a way to advertise your travel deals. LinkedIn is by far one of the best ways to build business connections.
Google Plus is of course Google’s way of trying to compete with Facebook. However, Google Plus has benefits that Facebook and other social media sites do not. A lot of content posted on Google Plus shows up on the first page of Google.
Another great option is advertising. And the great thing about advertising on Google Plus is that when someone clicks your ad they might publish it on their page which will help you get even more potential customers to your site.
When it boils down to it social media is one of the powerful forms of marketing and advertising the business world has ever seen. This is because with social media the user is in complete control. They won’t like you on Facebook or follow you on twitter unless they want to hear from you on a regular basis.
The travel industry has benefited a great deal from using social media. Online transactions are up and it’s all because those in the travel industry are making their presence known with social media.