Video marketing is on rise in the current scenario. Experts believe that it gives a business much more boost than one can expect from a traditional advertising media. Bonuses on this are the online global buyers who can take a look at the products and services offered by a particular business entity, and a couple of them can even turn out to be really potential ones too. Hence, this is the simplest way to go global. But this is equally true that if you have opted for video marketing then you need to find out whether you are getting the benefit from the deal or not. So, let’s find out what are the primary advantages that you might not be enjoying at all!
Boost in search engine ranking
Video marketing works as magic wand in boosting ranks in popular search engines like Yahoo, Google, Bing, etc. Marketing experts as well as a few businesses, who have already implemented video marketing for salability of their products and services, comment that while SEO enriched contents might take several weeks to get to the top lists of the search engines, video marketing does the same within hours of being created and published.
Reduction in bounce back rate
While a carefully created profile page may fail to hold back traffic, video marketing can keep them glued to the same. The reason is perhaps needless to explain – 2-dimensional exhibition of a particular product, its method of use and other related things will always have less impact in comparison to a 3-dimensional, highly responsive system. The interactive footages in video marketing make much better representations of the products in comparison to plain texts and images. Thus, it is inevitable that the online traffic will have better understanding of the products. This reduces bounce back rate, engages visiting traffic and generates more clients.
Social Networking sites help the business further
No video marketing is successful without its active connection with social networks. Marketers can never think of an advertisement in such a stream which cannot be shared and liked in Facebook or tweeted and re-tweeted in Twitter. Basically, the tie-up of video marketing profiles with that of the popular social networks helps them to go viral and expand their markets much conveniently. If you have never tried it out till date then you have definitely missed your opportunity to expand your target market and increase your chances of earning more profit!
Have you spent loads of money so far in order to showcase your products to a profitable result through video marketing? You might have hires technical persons for the purpose too. But the practical story is that you have made a fool of yourself. This happens to be one of the cheapest form of online marketing that can be managed successfully even by a novice business owner who does not have extensive technical knowledge.
I am Francis Boyle, a research analyst at a video production firm in London. As a part of my job, I often have to do a lot of research about various products and services. I write blog posts related to corporate video and video marketing.