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Yes, Construction Companies Use Social Media Too

Construction Marketing

 

For some industries social media is an effort that is still a bit slow to adopt. Industries like construction have often been slow to leverage the many new marketing and communication methods that have simply become second nature in many other verticals. We still speak to people in the construction industry that haven’t even made it to updating their website never mind getting involved with Facebook and Twitter — we think those times are changing. Construction marketing is happening! Are you ready?

 

The reality is that some construction companies and professionals are entering the social sphere slowly but surely. Some of the bigger players that have abundant staff and resource are obviously getting into the game quicker but solo contractors are starting to realize the importance of social media marketing in the construction industry.

 

Construction Marketing Infographic


Below is a great infographic from the folks at Construction Marketing Advisors that showcases how the construction industry is starting to use these communication methods.

 

Construction Social Media

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Anastasios KoutsogiannisHiring Misconceptions That Social Media Strategists Face (And 3 Ways to Overcome Them) | Bin's PageAmber King Recent comment authors
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Amber King
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Social media does not choose which industry. I believe that no matter what business you are in, social media is applicable. Just remember that before starting any campaign, study which social network will be effective for you and what sites do you target market usually go to.

Amber King
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Social media does not choose which industry. I believe that no matter what business you are in, social media is applicable. Just remember that before starting any campaign, study which social network will be effective for you and what sites do you target market usually go to.

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[…] of social media has spread beyond the B2C industries towards traditional robust B2B territories. A recent finding by Brand Dignity highlighted that construction companies use social media too. 90% of these companies employ […]

Anastasios Koutsogiannis
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Anastasios Koutsogiannis

Great article! There’s a misconception that construction industry doesn’t fit with social media and so on but the truth is that it’s probably one of the most efficient ways at the moment for promoting your company. But of course a balance is required between the online and offline promotion of the company. We put together a thorough getting started guide regarded the above mentioned topic, so feel free to take a look below

https://geniebelt.com/blog/advertising-construction-free-ebook

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