The SEO space can certainly get complicated for those who might be venturing into it for the first time. At face value business owners and webmasters might think that it is all about acquiring links and rankings but the truth is, SEO is much more than just that. For a while now Google has been creating videos through a Google Webmaster Channel on YouTube and they provide valuable information from their Head of Spam Team, Matt Cutts.
In this video Matt discusses what exactly negative SEO is. Google Webmasters has been going through many changes in 2012 and Matt discusses how people can protect themselves using some of the new features within Google Webmaster Tools.