If you are a current blogger, you’re probably looking for ways to monetize your blog. However, one of the ways that you may be overlooking is email marketing. Email marketing benefits for bloggers are numerous and one of the most effective ways to promote your blog. So, consider the benefits email marketing can have for your blog.
Increase your subscribers. Generally, the longer the list of people signed up on your blog, the better. Chances are, you’re going to only get clicks from about 50-60% of the email subscribers, but this is actually pretty high. Instead of only occasionally visiting your blog, you’re going to see an increase in the number of regular visitors and an increase in your total blog traffic. This is a great benefit if you’re trying to reach a large number of people.
Target your audience. If you’re a conscientious blogger, it’s not just the number of people reading your blog, it’s also the type of people. You want to build a list of people that have a genuine interest in your area. Email marketing allows you to cut down on your time trying to reach uninterested parties and focus in on the group you really want to reach. In essence, email marketing increases your audience.
Build relationships. Building and maintaining a good relationship with your audience is important. One of the best ways to accomplish this is to offer valuable information over email. If you’re simply trying to sell a product or promote a service through email marketing, you’re probably not going to be very effective. Instead, make sure that your emails contain valuable information that actually benefit your target audience. Your emails should point back to your blog, certainly, but avoid being too promotional. If you can get your audience viewing you as a reputable source of information, most of your work will already be done.
It’s a great benefit for bloggers who have big sites. If you have a blog that has multiple updates every day in a variety of categories, email marketing can help your readers keep up with the content and also let them view only the posts that are relevant to their interest. You can email a collection of the week’s most popular posts, conversations, and comments to help your audience become engaged in the blog. By segmenting the emails by interested categories, you let your readers decide what type of information they’re interested in receiving every week. Smaller blogs may not need this, but if your blog covers a variety of areas, it’s a great benefit.
Promotion. You can promote events, products, or giveaways. Sure, as a blogger, you may not be selling something, but email marketing allows you to become a one-stop place to find information related to your topic. For example, a blog about gardening could promote local gardening shows, free giveaways by local gardening stores, or talks in the community by experts in the area. This is a great way to increase the number of people who read your blog and want to stay relevant about the events and opportunities in that particular area. You should also stay relevant on new developments in your particular niche. Keep up with what’s happening and be sure to post any news stories or new developments related to your blog. People will start to see you as a trusted source of information.
It’s easy to get started,if you put an opt in form on your blog you’ll start to get subscribers. These are some of the basic benefits of email marketing for bloggers. Not only is email a good way to encourage people to visit your site more often, it can increase the interaction with your target audience. You’ll become known as a trusted source in your area and individuals will start to share your site with others, effectively increasing your subscribers . If you are starting a blog, or trying to increase the effectiveness of your current blog, consider email marketing.
Tom is the editor of Marketer Info a blog covering the latest in digital marketing for small business.