Optimizing Your Online Marketing Campaigns for Mobile Devices

Mobile Marketing is a Must

Having an online presence is essential in today’s business world; the online market is rapidly expanding and your web design company need to put your business in front of an online audience to compete in the marketplace. In addition to getting your website online, you should also consider your marketing campaign and ensure that it is optimized for all devices.

Getting Mobile Ready

Twenty years ago, we were just getting used to the idea of computers and the internet; online shopping was a completely new concept, and things like social media and mobile marketing were not even invented yet. This goes to show that technology is rapidly changing and always improving – including mobile devices and smartphones. There are millions of smartphone users around the world, and as a business owner you need to ensure that your website is visible on mobile browsers.

In addition to having a mobile-ready site, you need to focus on mobile marketing to increase your profits. Mobile devices are about as close as you can get to consumers, and this is a great way to get your brand in front of them.

Mobile marketing has the following benefits to offer:

  • You can expand your online audience
  • You can increase your profits
  • You can manage mobile ad campaigns for your business
  • Be easily accessible to your customers
  • Build your brand image

Mobile is the Future

It is estimated that the average mobile user in the United States spends around 2.7 hours on their mobile devices every day. With 75% of the population around the globe having mobile phones, this is a huge market to tap into. At the end of 2012, there were 6.8 billion mobile subscriptions worldwide, which is equivalent to 96% of the popularity. This is estimated to increase to 7 billion by the end of 2013. With so many users in front of their mobiles, it makes sense for businesses to set aside a portion of their marketing budget towards mobile marketing.

Always have a solid marketing strategy. This can consist of many different activities, including PPC ads, email marketing campaigns, competitions, and social media campaigns. Allow customers to see products and services, while offering them value, and a solution to a challenge or problem that they are facing. This is one of the best ways to ensure that you will always be relevant to the online marketplace, and steadily build up a solid customer base.

 About the Author:

Lorien is an entrepreneur and writer for, a well-known resource for electronics and mobile devices in South Africa. You can find her on Google+.

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