Running Dry? Use These 5 Ideas to Create Inspiring Content For Your Blog ,
Are you running out of ideas for creating rich, valuable content for your blog? If that is the case, you are not alone. For any blogger, both personal and corporate, the biggest challenge is to continually come up with fresh, engaging content that will keep bringing readers right back to the website. The main idea behind your blog should not be to ‘sell’ but rather to educate readers and help solve their problems. Do that and readers will keep coming back to learn more and find solutions to those day to day challenges that business and life in general, brings.
But this where the biggest challenge lies for most bloggers. Most marketers feel that they are not getting as much from their content as they put in. blog posts should be designed to position the company as a leader in their field, drive up brand value and connect with users. People visit sites where they get value, it is the amount of value you offer to the readers that will keep them coming back.
So how can you offer value and inspire others to keep reading your blog? I’ve identified 10 essential approaches you can make to ensure that you blog remains engaging to sustain a respectable level of readership.
1. Be alert to situations and conversations
As a blogger, you will no doubt take part in conversations with other bloggers, friends, colleagues and other players in your industry. Such conversations can be great idea generators for inspiring content to keep your blog fresh and informative. For example, a friend could remark that his use of social media platforms such as twitter, Facebook, etc. had resulted in an improvement in his search rankings from page 8 to 2. You can easily turn this into an article informing readers on the tips, benefits or process of using social media for their SEO. You can also take inspiration from experts and thought leaders in your industry, niche or sector.
2. social networks
Slideshare, LinkedIn, twitter, Facebook, Google+ etc., have a wealth of content floating about that you can use to generate very timely and topical subject ideas to turn into great blog posts. Apart from just getting ideas from your friends or people you follow directly, many social networks have built in search engines that you can use to search for the latest news, ideas and views on specific topics as they are discussed in real time.
For example, you can use twitter search to look for trending topics. If say, a new product or service is being launched, Michael Baumgartner is falling from space, or a new upstart has just taken the business world by storm, why not write a post related to the topic (such as marketing lessons to be learnt from so and so) and use a #hashtag to draw attention to your post when you tweet about it?
Be on the lookout for the latest developments in you niche and develop them into blog posts, giving them your own unique spin. This is especially true if you are interested in high profile topics such as fashion, politics and sports. In case your topic doesn’t generate a lot of news, consider associating a relevant angle from the latest events in the mainstream, but take care not to fall into the temptation to make hay out of other people’s troubles.
Gather your customer’s experiences, success stories, and even frustrations and put them in the spotlight. Write this in a way that makes them feel special .But keep in mind that this content will need to be enhanced with design, outreach and editorial. Not only will you be getting fresh content, but you will also be leveraging the power of getting your customers to share your blog content with their social connections.
Look for extra mileage from you data collection and research efforts. Carefully choose which data points use the data to create sexy commentary and charts and package them for content creation. Alternatively, you can offer insights into other people’s research. Of course, you have to first ensure that you have the rights to use the research and don’t forget to link the source.
These are just but some of the ways you can use to develop inspiring content for your blog. Not all of them will work at any given moment in time, but you can use your own due diligence and test each to determine its effectiveness when applied to your blog.