We live in an age of digital media, dominated by the internet and mobile devices. It has become a critical part of business strategy in the 21st century and used to connect with customers in a number of ways.
What is Digital Media?
Traditional media would be classed as newspapers, magazines, radio and television. This was the main way in which advertisers would reach potential customers. However, as the technological age began to dawn around the world, communication and media changed.
Digital media can be described as digitized content that can be transmitted over the internet or computer networks. This can be in the form of text, audio and video. The news is perhaps the largest form of digital media in the modern world, with online reports much quicker to reach people and spread compared to the traditional form.
Social media, notably sites such as Facebook and Twitter can also be classed as form of digital media. These are fantastic ways to reach customers, mainly because a large amount of the population uses these types of website on a regular basis. They are largely free to utilize also.
By gaining likes or followers for your company page, posts will be seen regularly by potential customers without too much effort on your behalf. Implement ways to gain more attention in your social media accounts by posting original, exciting and emotive content. Don’t post too much though as this can put people off.
The importance of video advertising has become extremely significant to marketing campaigns in the last few years. Companies with an online presence have realized that a snappy and emotive video will resonate with a large proportion of internet users as opposed to large chunks of text.
There are many types of digital video you can use, be it with more traditional informative content or by using more creative 3D motion graphics. Studies suggest that the presence of videos on a website will increase its search engine ranking as well as the time spent on its pages.
Everyone seems to have a smartphone these days, providing on-the-go access to the internet and social media sites in particular. Astute users of digital media should be aware that this increases your chances of reaching them. Web pages should be fully compatible with mobile use to maximize visits.
Sites with mobile compatibility will perform better in search engine results, thus bringing in new customers who are using their phones on Google or Yahoo. They must also look attractive and work smoothly as mobile users are generally impatient.
Interactive Digital Media
A great way to not only reach customers but also connect with them on a personal level is via interactive digital media. Providing users with the chance to respond to your content, be it text, video, games or audio, provides you with more feedback on how they respond to certain approaches.
Examples could involve integrating a quick contact form into your website or a comment section for them to leave remarks about a certain post. Some videos are wholly interactive, where users actually dictate its direction by clicking on the content.
You can get more advice, tips as well as talk to people who make really good digital media at these sites below:
Perl Watson is a UK based blogger with a passion for digital media, social media and marketing strategies.