Advertising can be very powerful but not all advertising is created equal. Banner ads have been producing visibility and traffic for advertisers for quite some time now but native ads have infiltrated the advertising space with authority. Targeted content specific to users is becoming a very powerful force in the Internet marketing industry.

The folks at Sharethrough put together this great infographic showing some of the differences in how consumers looked at native ads vs. banner ads. The data is very surprising (in a good way).