Google recently had a chance to sit down with the Global Creative Director for Epson to discuss various important elements a website should have to be successful and convert customers.

Here is a quick break down of some of the things he recommends people focus on when building a company website.

• Build your website for the customer not the search engines.
• Have a clear call to action to generate conversions.
• Keep it simple and don’t over complicate.
• Maintain an active blog so your business can be social.
• Quality content curation is vital.
• Be active on social networks.

Watch the whole video below or visit YouTube.