Video Marketing: 15 Reasons Why it Helps Build Visibility
If your business is stuck in a rut, perhaps video is the way to get it moving!
1. It improves visibility on search engines
When you key in a search string on Google and Bing, have you noticed that the first three hits are inevitably videos? This is because these search engines want to display videos as part of the search results. Thus, you can rank higher on search results by including relevant videos on your website. Add videos to your marketing strategy and you may find that you have beat competitors (who are not using videos) to rankings on search results.
2. YouTube ranks No. 2 in the world in the field of search engines
YouTube is used by people to find solutions to almost all their problems, be it learning how to assemble a product, or fixing a malfunctioning product. Other things such as how to improve one’s e-mail, how to tie a guitar string, or how to wear a tie properly are also searched for on YouTube. If your website provides video tutorial and tips on things related to your business, you will not only be able to attract more customers but you will also be able to grow fast.
3. Each month, 1 billion people watch a YouTube video
YouTube ranks just behind Facebook on the number of people accessing and using it every month. You definitely want to leverage this number to your advantage by posting relevant and appealing videos about your business.
4. Video is able to engage viewers the most
No surprises here, video is the medium that has the ability to grab people’s attention the most. However skilled you may be at writing engaging prose, it cannot hold a candle to video. If you feature in your video and explain what you would have written, people can see your expressions and the change in the tone of your voice. Sarcasm comes across more effectively and you can make your point with more impact.
If your product is demonstrable, you can show how it works and also how customers can get the most out of it. A good way to promote your product is to post “How to…” videos and “Tips and Tricks.” You can also use music and pictures to add more interest to your video and persuade people to invest in your business.
5. It helps increase online conversions
It has been observed that people who watch a video about a business are more likely to want to buy its products and services than those who just visit the website and read about the offerings. This may be because a video demonstrates how an offering actually works, and thus inspires trust. Thus, potential customers are more likely to want to partake of the services.
6. Create links from within your YouTube videos to your website
YouTube has an annotation page that allows you to create buttons inside your YouTube video that will direct your viewers to your website or your squeeze page. Hence, you can pull your engaged customers to potentially browse through your website and maybe, sign up with you.
7. Gain more mileage out of one video
You can upload your video on YouTube or Vimeo and embed it in your blog. This leads people who have watched the video right back to your blog or your website, where more information can be obtained about you. Not only that, you can also promote the video on other social media websites such as Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. You can also link it to your e-mail newsletter or your podcasts.
8. It doesn’t matter if you are camera-shy
If you start shivering at the thought of appearing in front of the camera, don’t worry. You do not have to be the star of your videos, you can provide pictures and clips or screen grabs, and simply give the voice over. Webinars can be recorded and posted on your website. Certain animation softwares such as GoAnimate and PowToon are either freely available or are relatively cheap to use. You can use these to add more appeal to your video tutorials.
9. Video is relatively inexpensive
Making a video does not have to cost a bunch or require specialized equipment. If you have a smartphone, or a tablet, or a laptop, you have a video camera. You can look for offers and buy a cheap tripod, or you can make one on your own. In order to edit your videos, you can find plenty of free software on the Internet. If you want to do screen captures, you should invest in software such as ScreenFlow Pro.
10. Video enables you to reach a wider audience
According to a Forbes report, 6 of 10 executives prefer to watch videos rather than read text about the areas of their interest. This is seen across all audiences, not just corporate people. For those who like to read, you can add a transcript of the video. In this way, you can cater to both types of people and widen your reach.
11. Videos keep attracting attention
Once a video has been posted on YouTube and embedded in your website or blog or other social media platforms, visitors will continue to watch the video and visit the linked platforms. You may find that videos that you have posted several years ago are still attracting leads.
12. Videos provide incredible return on investment
As compared to print or television ads, a video gives you a much higher return on investment since you practically spend nothing on creating it and posting it on YouTube. A video will generate leads for many years, while a newspaper advert will last only as long as it is in circulation.
13. Video is best for a product that can be demonstrated
It has been proved by research that people are more likely to buy products after watching a video of how they work. Videos engender trust more than a detailed description.
14. Videos can be used to reach the smartphone crowd
As more and more people are switching to smartphones, it makes sense to capture that crowd. Videos can engage the smartphone crowd.
15. Videos help build trusting relationships with customers
Research has showed that watching a video before buying a product inspires more trust in customers and they are less likely to return the purchased product.
Thus, incorporate videos in your marketing mix today and observe your business grow by leaps and bounds.
Derek Fraser is an online Blogger. He likes to write about various articles related to Web Designing, Home Improvement, Internet Marketing, Business Tips and Eco Friendly Measures. Follow him on Google+.