How to Properly Use SEO to Enhance your Crowdfunding Campaign
Nowadays, it has become easier than ever to set up a crowdfunding campaign or a Kickstarter – regardless of what the money is actually being raised for. While setting up the initial campaign may be a quick and simple process, promoting it correctly is what will enable you to raise the funds you are looking for as quickly as possible. Below are just a few handy crowdfunding marketing tips that will help ensure that your particular campaign is a tremendous success.
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When many people hear the term ‘set up a website,’ they immediately rush out to see if they can do it for free. However, if you want anyone to take your crowdfunding marketing efforts seriously, you will need to purchase a decent domain name and hosting with WordPress or another site host of your choice. Once you have set up the site, you will need to clearly state what it is that you are raising fund for and why you need the specific amount you are requesting. Introducing yourself on the site (and anyone else who may be involved in your campaign) will make it just that bit more personal, which will in turn encourage as many donors as possible to open their pockets.
If you are really serious about making a success of your latest crowdfunding marketing venture, you will want as many people as possible to find out about it. One of the best ways to do this is to seek out owners of large emailing lists – not only will this help you improve your chances of receiving the funding you need; it could help grow your list of contacts overall as well. Many email list owners may be willing to share their information in exchange for a freebie such as a high quality eBook, an eBook series or even an offer to provide them with guest content for their own websites. Once you have this information, you can send an email to your new contacts explaining your campaign.
Don’t Forget About Keywords
When filling out your crowdfunding information think about the text you are using. Proper keyword usage in the title and main description areas could help in driving additional visibility to your campaign. Since many social websites still revolve around tagging text to locate pages for searchers using the right keywords is ideal. That doesn’t mean you have to get all crazy about SEO but think about the copy you are using. Is it something that people might search for?
Join Relevant Online Communities
After getting your dedicated crowdfunding website set up, it is then time to start connecting with like-minded communities and people online. This will not only provide you with places to find even more ideas to promote your campaign; it will allow other community members to find out about it as well. Although there are many different social media platforms available, some of the more popular choices that encourage you to share information include Twitter, Facebook, Google+ and even Pinterest. It is a good idea to get involved and participate in these communities as well – only promoting your content is a surefire way of being removed or even banned from them.
Update your Campaign Regularly
Many people who are involved in crowdfunding marketing make the mistake of placing their campaign online once and hoping that it will ‘go viral somehow.’ However, this is the easiest way of ensuring that your campaign ends up at the bottom of search results. It is crucial for you to spend at least a few minutes updating the actual campaign site each week to let existing and potential donors know how close you are to achieving your financial goal. After updating the campaign site, pop into the online communities and provide feedback there as well. In most cases, existing donors are eager to know what is happening and some of them may even feel the urge to donate again.
After using the above mentioned forms of SEO to add a boost to your crowdfunding marketing efforts, it is a good idea to consider providing donors with some sort of reward for their generosity. This can come in the form of something small like a handwritten thank-you note or a little more substantial such as offering to provide them with a free eBook or other form of valuable online content.