Every business consists of different elements. Those elements are created and launched by managers and marketers to leave a certain impression on the targeted audience. That special set of qualities is usually represented by unique visual solutions (logos) and combinations of words (taglines and mottos). That way, they establish a level of expectancy in the eye of the public. Since a business identity is closely related to the degree of online presence, it’s crucial for every modern business to include every single component of that presence in the brand-building process. In line with this, a blog can become a powerful means in improving brand identity. Let’s see how to make it work perfectly for your brand.
The priceless value of author(ity)
When a blogger or blog editor is thinking about the future character of their blog, the main idea behind it should be the importance of authors and authorities they’re going to publish. First of all, this means that relevant guest posts are extremely valuable to every professional blog. They’ll attract new readers and retain the old ones, but more importantly, they’ll improve the SEO status of your blog (more about it later in the text).
Moreover, you should publish pieces written by authorities in the niche your blog is about, because their experience and education will always have more significance than posts written by unknown writers. Also, if the blog is associated with those experts, more people will follow your brand and become your associates.
Crucial SEO features
You don’t have to be an SEO-guru to know that natural growth in search engine page results is extremely important, as well as what tactics won’t contribute to improved brand identity. Here are some practical features that will boost the SEO-features of your blog.
- Cut the loading time – A couple of years ago, the dominant belief was that websites have only a few seconds of loading time to keep their visitors’ attention. Today it’s getting under 2 secs and, in some cases, even milliseconds [source]. So, it’s clear you need to crop the images and manage other content features to cut the loading time.
- Add ALT tags – Post as many original photos as possible and describe them naturally, with genuine keywords. Apply the same ALT-tag strategy with the photos obtained from online stock hubs, as well.
- Avoid keyword stacks – As Google is getting smarter, forget about stuffing blog posts with long strings of keywords. Instead of that, focus on smartly crafted, long-tail phrases that entail the gist of every piece you publish.
- WordPress additions – Still the most popular website/blogging platform, WordPress keeps offering dozens of practical plugins for enhanced SEO. Hence, use them and climb up the SEO ladder. Also, if you use Google Chrome, consider adding these useful SEO extensions.
Since your brand identity will be a combination of technical Web features, written content and visuals, it’s crucial not to underestimate or neglect any of those elements. Now that there are thousands of blogs launched daily on the global level, established bloggers have to work their heads off to keep their platforms visually attractive and appealing to their visitors.
For all these reasons, you should add a few details that can improve the visual identity of every blog. Start with your brand logo. It has to dominate the home page, so place it in a simply designed header. Also, put the logo on every single page of the blog and use the power of repetitive visuals. In addition to that, decide what fonts you’ll use for your brand identity in general and utilize them on the blog, as well.
Finally, choose the main colors of your brand and enrich your blog space with them. This will prove to your readers and visitors that you follow a consistent branding pattern everywhere your brand appears.
New-age approach to blogging
An extraordinary approach to ordinary things can make a difference in every single niche, so blogging isn’t much different either. Therefore, if a blogger wants to stand out from the rest of the pack, it’s necessary to apply some new-age strategies. Firstly, work only with cloud and server providers that operate in accordance with modern ecological rules. Secondly, make your blog as green as possible. For instance, join forces with local ecological organizations and take part in environmental campaigns.
Also, when organizing such events, use only green custom printing and let people remember your blog as an ecologically aware enterprise.
Thirdly, encourage your regular writers, guest post experts and influencers to participate in charity events. Needless to say, always act first to serve as a role model for your initiatives. All those socially engaged actions will make your blog an active member of your local community, adding to your brand identity.
When relevant words and appealing imagery meet skillful technical management, a blog can become a dynamic powerhouse for your business activities. Therefore, optimize your blog in accordance with the guidelines given in this piece and let it become that special ingredient of your distinguished brand identity.
Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog.