Millennials are the largest and, perhaps, most influential generation in history. If you haven’t optimized your marketing strategy to target this huge demographic, you’ve likely deprived your business of a boost of revenue and exposure.
So what are the secrets when it comes to marketing to this vast, growing and influential generation? Here’s a look at how you can change your strategies to accommodate millennials.
1. Be Authentically Human
Sure, a company isn’t a person, but it can take on the identity of one. Not only does style — and vibe — come into play when you target millennials, but genuine interactions are key. Few millennials are content with automated helplines and services. Instead, this generation wants human interaction boosted by digital conveniences in which they’ve grown accustomed.
If your company utilizes a call center, it may be time for cloud integration. Cloud call center solutions make those personal connections easier, as your customer help team can be spread out, work remotely, and address customer concerns on the go or from home. For example, through Aspect’s cloud contact center solutions, you can do away with the barriers that divide departments and instead focus on each customer or client on an individual basis.
2. Offer Authentic Content
Content drives interest. But it’s the authenticity and quality of your content that will either draw people in or push them away. Millennials also feel empowered when they discover connections they have with those they admire. That’s why it’s essential that your business connects to your service or product. For instance, millennials respond to language their peers would use. When you create content, the language is nearly as important as the message. Furthermore, when you speak the millennial language, you instill trust in potential clients and customers.
3. Utilize Mobile Marketing
Millenials love their smartphones. In fact, 85 percent of millennials own one or more of these devices, which is developing an effective mobile market strategy is so important. But you’ll want to first consider the basics. Is your website — and all pages — optimized for mobile devices. If not, you’ll want to utilize a responsive web design that will allow smartphone and tablet users to easily access your company information and content.
4. Target Social Groups
Millennials are non-traditional, and because of their unique takes on the overall sales funnel, they don’t value traditional life-stage advertising like other generations. For instance, the words, “family” and “community” are viewed differently by millennials. Family has shed its connotation of marriage and has taken on broader connections of friendship.
Community, on the other hand, doesn’t always mean the physical place and people millennials live near, but rather the vast online networks with whom this generation connects. When you target millennials, focus on matters like social causes, alternative lifestyles, or even famous social media personalities.
5. Be One with Their Culture
Millennials routinely share about themselves, their friends and those they admire — and they expect you to do the same. This generation is constantly connected to their devices, so to truly win over this demographic — and be seen as legitimate and valuable — your business should engage with them on social media as much as possible. After all, millennials want to know your business is part of the larger community — and not just out to turn a profit.