Is Facebook Obsolete? Why It Should Still Be Included In Your Marketing Strategy
Facebook is no longer the newest, shiniest site out there. Originally launched in 2004, it took off in 2006 when it allowed anyone, not just college kids, to join. Since then, it has become one of the largest and most influential social media networks in the world. Most importantly for advertisers, Facebook continues to be a very powerful presence in terms of marketing and advertising, and we’ll go over why.
Facebook Is Still The Most Popular Social Media Site
Facebook gets more traffic and has more users than any of its closest competitors, meaning there are simply a lot more people on Facebook than elsewhere to see and respond to your ads and content. Facebook has an estimated 1.86 billion monthly users, which makes it bigger than Twitter, YouTube and Google+.
The Opportunity For Your Posts To Be Shared
Facebook works well as a marketing tool because anything your business posts has the potential to be shared and viewed by people who are not your followers.
For example, you share information about a promotional giveaway, which everyone who likes your page and follows your feed sees. But then people start sharing the giveaway so their friends can see it, and then their friends might share it, and so on and so forth. That’s a lot of potential customers who might not have had any idea you existed otherwise.
Facebook Ads Are Cheap And Targeted
Facebook ads are not only quite reasonably priced, but the targeting features they offer are extensive. You can choose to display your ads based on geographical location, age range and interests to get your ads in front of the targeted groups you think will be most likely to buy your product or service. This alone makes it an invaluable tool for marketing, because you can pick and choose who will see your ads.
Facebook Drives Traffic Elsewhere
Even if you would rather have users interact with your content outside of Facebook, marketing via Facebook can still drive traffic to your website. You can do this either by running an ad campaign that’s designed by Facebook’s algorithms to draw visitors to your site or post interesting, relevant content with links back to your site or blog.
You Can Advertise On Your Own Page
Facebook not too long ago introduced another advertising tool on your own Facebook page – the cover photo. Facebook cover photos, which are easy to create and design, allow you to put important information front and center on your page to draw in and engage visitors. It’s also very easy to change out your cover photo when you come out with a new release or an event is coming up you want people to know about. Consider using a Facebook banner maker to make a customized graphic that completes your brand image.
So even though Facebook has been around for a while, it is still a very effective tool to use for your marketing, whether you buy out ad space or not. Due to the fact that it can be used for many different purposes, and any advertisements or posts will reach the maximum amount of people, Facebook is far from obsolete.