Whether you’re a new start-up or an established business, brand awareness is always key. How can you make sales if people don’t know about you or the new things you’re doing? The Content Marketing Marketing Institution in fact found that 89 percent of B2B marketers labelled brand awareness and visibility as the most important goal, over sales and lead generation. But in this day and age, with so many communication platforms, advanced technologies and modern ways of thinking, what are the most effective methods of getting your brand out there? Let’s take a look at some of the main strategies that could be effective for your company.
1. Social Media
It’s no secret that social media is a widely used tool that has a powerful effect on people’s opinions. No matter the platform of choice — Facebook, Instagram, Twitter, LinkedIn, Youtube to name just a few — there is a potential to reach millions, even billions, of people around the world. Through a profile and regular activity that attracts your target market, a company not only has the ability to get their brand seen by the many people on social media, but you actually can communicate a strong and relatable brand personality. The great part about social media is that it is easily customizable. You can target audiences by age, gender, geographical location and even interests, to ensure that your brand is being seen by those most likely to identify with your values and require your services.
2. Content Marketing
Another modern day technique for brand visibility is content marketing. With the onslaught of technology and the world wide web, audiences are faced with an overload of content, which is updated and shared every hour. People visit various websites, scroll through social feeds and Google search on a daily basis, so if your brand has content out there for them to stumble across, it’s all the more likely that audiences will become more aware. Try using bloggers and creating native articles to post on various publications that you know your target market are reading; or you could shoot interesting videos to upload and share on social media. You could even try writing an e-book on a topic of interest; just try and be creative and be proactive about spreading the content online.
3. Traditional Methods
Let’s not forget about those tried and tested traditional methods that have been working for marketers for a long time. Guerrilla marketing, for example, can be highly effective for companies trying to get their name out there. Uber, which is a billion dollar company has been known to take advantage of guerrilla tactics. You could also try getting a toll free number for your business because by adding a clear contact detail to the brand, you will be visible on 411 directories and online directories, which are seen by many people everyday. Plus, toll free numbers make it easier for customers to get in contact with you and therefore allows you to provide better customer service — an added bonus that can make a huge difference.
Increasing the visibility of your brand can be a process that is often time consuming and requires effort. Whether it’s using modern techniques or traditional approaches, marketers should be aware of effective strategies and be sure to make brand awareness a priority; if done properly, it can broaden your customer base, solidify your market position and increase returns.