My Startup Is Gaining Momentum — How Do I Keep It?
Your once small start-up is growing and you’re no longer in survival mode. Keeping the lights on and paying yourself enough to not starve has morphed into a healthy profit margin and your company is continuing to see gains.
This type of forwarding momentum is something every startup hopes to achieve, so it should be celebrated. But it should also be used as a sign that a time of transition is fast approaching. You cannot continue to operate in the same way, using the same methods, if you want your business to keep expanding.
Here we outline the next steps you should take to keep your company agile as it takes on its next level of growth.
Capitalize on Technology
In today’s hyper-connected world, making the switch to more tech-friendly alternatives in certain areas of your business can save you some serious capital. Take, for example, the traditional practice of having an in-office phone system. If you’re ready to level up, consider bypassing the conventional office phone set-up for more modern and affordable VoIP phone systems.
Online and connected to the cloud, VoIP phone systems reduce basic call costs both local and international by up to 40 percent, according to Tech.Co. And these software-based phones provide a whole host of additional benefits, including voice to email transcription, call routing, call recording, multi-level IVR and more. Using a more modern tech-based phone system also allows for faster and more flexible business communication, as every one of your employees, no matter if they are working in an office, remote or traveling, can stay connected.
Power Up Your Marketing Strategy
You can have the best business idea in the world — and if your startup is gaining serious traction, it’s likely you do — but if more people don’t learn about it, your business momentum will lose steam. So, don’t let your marketing efforts be put on the back burner. Now is the time to make certain you have a marketing plan. You can hire from the outside or use software to create, edit and share with your trusted team; either way, you want to make sure you have a tailored website and start building your online presence as soon as possible.
Don’t get stuck in an old school mindset when it comes to things like inbound marketing or using social media to spread the word about your business. Social sites can be a huge platform for your marketing efforts, especially if some of your customers are Millennials.
Also, the methodology behind your marketing is just as important. So, remember to keep each piece of marketing targeted toward a particular buyer persona, section of the sales funnel or SEO benchmark. This way your efforts can be measured, and you can adjust your tactics if need be.
Say Yes to Change
If you want to continue to grow your business, you have to stay open to the idea of change. Having a more nimble mindset often leads to unexpected doors opening and the ability to hone in on opportunities to scale others may miss due to fear of change. Your business will always be your business, but being okay with change keeps the possibilities for growth wide open.
You followed a ton of little steps to get your business to the level of success it’s at now. Try implementing these next set of steps to go from short-term thinking to long-term success and watch your customer satisfaction skyrocket.