
Millennials make up the largest consumer group across the planet, and their preferred method of communication is messaging. Now more than ever businesses should be prioritizing customer experience and convenience. People are constantly on the go and are no longer interested in or willing to put up with inattentive customer support or tedious website navigation. This is why most businesses make developing a mobile-first marketing strategy a priority. Most customers are expecting to be able to get in touch with brands and businesses the same way they connect to their friends and family. WhatsApp for business is the key to a successful social media presence and one of the best ways to meet those customer expectations.
There are many messaging platforms available in the app store today, so you may wonder what makes WhatsApp the best choice for any size business. With 1.5 billion people spanning over 100 countries, WhatsApp is the largest messaging channel in the world. With such large scale reach businesses can engage customers anytime and serve people from nearly any location. The biggest key to customer service is the relatively new WhatsApp Business API.
WhatsApp for Business differs slightly from the regular app because it includes several features that make providing stellar customer service a lot easier. Various tools to automate, sort, and quickly respond to messages.
You will now be able to manage your WhatsApp for Business account the same way they manage their Facebook, Instagram or Twitter profiles. WhatsApp follows similar precautions as Facebook Messenger in efforts to reduce spam. Customers will have to opt-in to receive any notifications by providing their contact information on your site.
You should integrate WhatsApp with your website so that when a user clicks the icon they are redirected to the channel to easily and quickly communicate with you. This serves as a great alternative to live-chats.
WhatsApp has revolutionized how people are able to share information and stay in touch for free, from any corner of the world and at lightning speed. Now, WhatsApp for Business has extended that experience to allow businesses to better communicate with their audiences.
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