Running a successful business depends predominantly on your conversion rates. And, dominating your conversion rates is how well you know your customers. So, whether you are starting a new online business or have been struggling with your conversion rates, there are a few techniques that you need to get right first. 

With this in mind, we decided to unpack a few ways that you can increase your conversion rates. We took a look at some of the most popular and successful ways that companies around the world are using to get to know their customers and increase traffic and revenue. So, let’s get stuck straight in. 

Measure and Track Customer Behavior on Your Site

The first question that we ask most online retailers is if they know what’s happening on their site. Do you know how much traffic your site gets daily? Do you know what is happening with that traffic? How does it behave on your site? Is it bouncing off specific pages or progressing through the sales funnel?

Having this kind of information at hand is key to planning your campaigns and adjusting your strategies. If you really don’t have the capacity and the resources to do it yourself, you can look into hiring conversion rate optimization services. They provide you with the relevant information you need to understand what needs to change to increase the number of visitors who become paying customers. 

If your budget doesn’t allow for these kinds of services, you can take matters into your own hands. First, measure your site traffic and conversion rate on Google Analytics. Here, you can track where your traffic is coming from and how it is behaving. You can also monitor conversion and open rates on your social and email platforms. 

Know Your Customer by Bringing Them in With Relevant Content 

Thousands of brands go to extreme lengths to draw in customers. But the fact is, with the right quality and frequency of content, you can organically attract your customers directly to your site. One way to achieve this is to create a knowledge base using tools like Bloomfire. 

A knowledge base on your site is an educational portal for your customers and employees alike to access vital information about your company’s products and services. Here, you can provide them with useful guides, how-tos, and troubleshooting resources. There are a number of great knowledge management systems available to help you provide this kind of content to your potential customers. 

You can use this to target keywords and phrases that your potential customers are searching for. So, if they are searching for a how-to on using the latest tech gadget you just happen to be selling, for example, they will organically come across your site. 

In this way, you will establish yourself as an authority figure in the field with the customer and offer them a solution to their issues. So, your qualified target audience will come directly to you. 

Map Your Target Audience and Use Social Media to Reach Out 

One thing we do not see many companies doing is mapping their customers. This is a process in which you will take a comprehensive look at who your customer is, their demographics, and their interests and behaviors. This kind of information helps you create an effective marketing strategy that fully appeals to them. 

So, let’s look at an example. Assume you are an organic food retailer. Your customer might be a mid- to upper-income individual living in an urban area who is interested in overall health, fitness, and healthy living. As a result, it will be worthwhile to create campaigns that target those kinds of interests. 

When creating sponsored social posts, you can directly target customers interested in a specific activity. So, you can reach audiences beyond your followers who are into health and fitness. Creating content that combines these interests with your product or services will put you ahead and help convert those users.

A/B Test Everything 

We have already touched on how important data and information are for decision-making, and the next thing we want to go into is A/B Testing. This is the process of providing two different variants of an element of the site to determine which works best. 

So, things like your CTAs, images, copy, and the layout of your landing pages can all be tested. Usually, you can test them simultaneously and monitor what gets clicked on the most. Or, what seems to drive the highest traffic. It is only important not to index one of the pages, as Google will pick it up as duplicate content and penalize you.

But by using these two different elements, you can see what appeals to people more and what drives more traffic and conversions. Anything from the color of your CTAs to product descriptions can be tested. 

Last Thoughts

In conclusion, keep your customer journey in mind at all times. You will want to ensure that from the moment they enter your site, they are surprised and delighted at all times. Keep up with current trends and what your competitors are doing.