The internet has become intrinsic to the success of business these days. Almost all modern communication channels rely on it in one form or another. With such a form of socialization, it’s no wonder why companies invest so much in digital marketing. But what is digital marketing, and how can you use it to the advantage of your lawn care business?
Digital marketing refers to all marketing techniques that are performed online. At the very least, most companies today use it to push their brand awareness.
Since the number of internet users is growing by the day, your lawn care business can tap into a vast market opportunity via digital marketing. However, as more companies shift towards online operations, the competition gets increasingly harder. In addition to knowing how to price your lawn care services, it’s upon you to find the best digital marketing techniques to strengthen your brand’s position. Here are a few ideas for you to consider:
Leverage the power of social media
Social media remains one of the best and most affordable digital marketing techniques. If you don’t already have this as part of your strategy, you’re giving your rivals a competitive edge.
There are many things you can do to grow your brand using social media platforms. The first and most important step is creating an account on each popular site. It’s a crucial process because the name you use and how you build your profile will determine how potential customers will view you.
Apart from the name, location, and a few photos, make sure you also include a ‘Contact Us’ button. Better yet, you can use social media to link business management software, like that offered by Jobber. This way, those interested in your lawn care business can use the link to seamlessly book your company’s services and make any further inquiries.
Once you have your account up and running, be sure to publish regular and relevant posts. You can also pay influencers to use hashtags that’ll make you visible on these platforms and help you get in front of your potential clients.
As mentioned, social media offers you different marketing opportunities, and videos are among the most popular. Internet users like being entertained, and there’s no better tool than a video clip.
You can start by creating how-to videos and posting them on YouTube and/or Facebook. For example, you can teach people how to mow a perfect lawn or any other landscaping lesson you have in mind.
Apart from educating your viewers, these videos are also an opportunity for you to show your expertise. In the long run, you’re likely to attract clients to your business.
Search engine optimization (SEO)
No digital marketing discussion is complete without mentioning Search Engine Optimization (SEO). As a lawn care business owner, you want your brand’s website to appear among the first Google search results. If prospective customers are looking for a landscaping service provider within your area, they’re likely to click on any website among the top results.
SEO helps you improve your search engine results page (SERP) ranking. However, to do this you’ll need an effective SEO strategy for you to compete with the best in the market. Among the most important factors to keep in mind include comprehensive keyword research to inform site structure, a healthy backlink profile, the creation of quality content, and a well optimized site for mobile page load speed and user experience.
If you already have an existing customer base, email marketing could be your best bet. For this technique to be effective, you’ll need to record your current customers’ behavior. What’re some of the things they buy frequently or have purchased before from your store? Do this for every customer.
Once you have accurate records in place, you can send out personalized emails. Make sure they’re not just promotional but also concise and informative. This move will most likely motivate previous clients to come back and avail of your services again.
There are a lot of things you can do with the internet. As a business owner, take advantage of this. Digital marketing continues to play a vital role in modern businesses. To establish your superiority in the online market, some of the tools you’ll need include search engine optimization, social media, video marketing, and email marketing.
Every successful company has at least one of these in its marketing strategy. Investing in the tools mentioned above, however, isn’t enough to make your brand stand out. You’ll need an effective plan and consistency. Keep in mind that it might take several months before you can see any reasonable results.
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