Your brand serves a purpose beyond selling products or services. It’s a representation of what you believe in and the values that your company upholds, and how customers connect with you on an emotional level. To build a solid brand, it’s best to nurture engagement from your target audience online, and Instagram can be the best place to start.
Instagram is one of the quickest growing social media platforms, with over 1.45 billion users worldwide, and 90% of Instagram users follow at least one business on the platform. Thus, it’s no surprise that Instagram has become a powerful tool for marketing. So, if your brand isn’t on Instagram, now could be the best time to jump on board.
Here are some actionable tips to help boost brand engagement on Instagram:
Define Your Target Audience
You probably want to reach as many people as possible with your brand. And, the first thing that could come to mind is to buy Instagram followers. This is because the more followers you have, the more reach and engagement your posts will get. In other words, it may give you a quick boost in numbers. After all, people are more likely to engage with a brand that has a large following.
But, before you do that, defining your target audience must be the top priority. Trying to please everyone may end up pleasing no one. So, it’s essential to focus your efforts on a target audience that’s most likely to convert into paying customers.
To identify your target audience, consider the following:
Who is your ideal customer?
What are their values and interests?
What are their pain points?
Where do they hang out online?
Answering these questions will help you paint a picture of your target audience and what they’re looking for. Once you understand your target market well, it’ll be easier to create content that resonates with them and speaks to their needs. This approach will help you attract more relevant followers who are more likely to engage with your brand.
Use Hashtags Strategically
Using the right hashtags is all it takes to get more eyes on your brand. Hashtags help users discover content and brands on Instagram. And, when used correctly, they can be powerful tools for boosting engagement.
To find the best hashtags for your brand, start by brainstorming a list of relevant keywords that describe your business. For example, if you sell eco-friendly products, some relevant keywords could be #sustainability, #ecofriendly, or #zerwaste. Once you have a list of keywords, do a quick search on Instagram to see the most frequently used hashtags.
It’s also best not to stuff your captions with too many hashtags. This approach will make your post look spammy and may turn people off. Instead, use a combination of popular, medium-, and low-traffic hashtags. Using a mix of hashtags will help you reach a larger audience while maintaining a high engagement level.
Share Compelling Visuals
Instagram is a highly visual platform, meaning your visual quality is essential to success. If your photos are blurry or poorly lit, users are less likely to be attracted to your content. On the other hand, eye-catching and visually appealing images are more likely to get interested in your brand.
It’s also vital to be strategic about the photos you share. For example, share pictures of your products being worn in real life if you’re a clothing company. This strategy will give users a better idea of how the clothing looks and how it can be styled. You can also share product close-ups or user-generated content to give users a more well-rounded view of your brand.
It’s no secret that live videos are all the rage right now. This technique is a great way to connect with your audience in real-time and show them the human side of your brand. Live videos are also more likely to stop users in their scroll and make them want to see your content.
When you go live, make sure to introduce yourself and your brand right away. This will help people just tune in to understand what your live video is all about. It’s also best to interact with viewers by answering their questions and responding to their comments.
Here are some live video ideas to get you started:
Share a behind-the-scenes tour
Announce giveaways or promos
Do a Q&A with your team or customers
Livestream an event or tradeshow
Offer a sneak peek of a new product or service
You might also want to consider running a contest in your live video. For example, you could ask viewers to share the live video with a friend for a chance to win a prize. This idea will encourage people to tune in and help you reach a larger audience.
There you have it! These are four surefire ways to boost brand engagement on Instagram. Start putting these tips into practice and see how they can help grow your business.
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