Ever since the introduction of the internet in the 90s, the online and physical worlds have become more and more interconnected. Nowadays, most buyers carry out all their transactions online, making it most logical for businesses to move their products to the online space.
Therefore if you want your business to succeed, your company’s growth strategy must include a plan to create a strong online presence. And it goes without saying that the easiest way to build a strong presence on the internet is to employ a powerful domain name to represent your firm.
Every company’s online strategy has to incorporate a distinctive domain name that will grab clients’ attention and stay in their hearts rather than a 20-character-long domain address with meaningless symbols and numbers that they may not remember.
Hence, to assist you in choosing a domain that will enhance your online presence, we’ve put together some helpful suggestions to help you pick the ideal domain name for your new venture from any naming agency.
Three Simple Steps for Choosing Outstanding Domain Names
Ensure That it’s Brandable
Brandable domain names are premium domain names that best fit your company. They’re EMDs (Exact Match Domains) that represent your company just as well as a brand name does.
Generally, the most effective domain names are perfect matches for the companies they represent. And the best strategy for business owners to increase the value and influence of their domains in the online world is to employ brandable domain names derived from their company names.
This not only makes it possible for people to locate your brand online just by hearing its name but also serves as a foundation for further internet branding operations like ad campaigns and newsletters.
Ensure That it’s Brief and Engaging
Another point of emphasis is choosing a domain name that is straightforward, short, and memorable. These attributes make premium web addresses easy to remember, use as a reference, and browse online without making blunders.
However, unless you manage to create one yourself, simple domain names between three and five characters are some of the hardest to get because the majority of these terms have been acquired. However, occasionally, though for expensive sums, you can find them up for sale on domain marketplaces.
Be sure it has a TLD (Top-Level Domain)
When choosing the right domain name extension, start by considering how familiar it is to your clients. The top-level domains ending in ‘.com,’ ‘.org,’ and ‘.net’ are commonly regarded as powerful domains because these extensions are still the most well-known and widely accepted in the market despite the proliferation of other domain extensions.
Following the Domain Name Association statistics, the total number of new domain extensions has multiplied by 145% in recent years to over 1500. But unless otherwise stated, your visitors will typically assume your site ends in .com, .net, or .org and will head there.
But this doesn’t mean you are only constrained to using the above-stated names. Instead, if you find that you’re unable to acquire a .com domain, you may still use country-code TLDs like ‘.ca’ and ‘.co,’ as well as growing TLD extensions like ‘.io.’
Use Keywords Wisely
As a tried-and-true method of swiftly giving your target customers additional information about your business and product, consider including market keywords in your domain name. Say you’re starting a company in the health and wellness sector; you could use words like green and health. If you’re creating a fashion business, use adjectives like classy, stylish, and trendy.
Furthermore, keyword-based web addresses are SEO-friendly and can boost your domain’s accessibility by increasing organic traffic and click rates.
Domain names with keywords have some advantages, but they also have some downsides too. These domain names tend to confine your firm to a single market or niche, making it very difficult for your business to access other markets and grow freely, making them a significant drawback to your future expansion.
So when you’re choosing a premium domain name, be sure to decide whether you want it to be keyword based or not.
Act Fast!
Choosing a fitting domain name for your business can be tough, but we’re confident that these tips must’ve given you the knowledge you need to select the best one for your venture. Hurry and get your premium domain name so you can get the benefits and so someone else doesn’t get it before you do.
