The only thing that’s permanent in the online realm is Google algorithm updates.
So, when you thought you were getting a handle on SEO strategy, Google decides to release a new update to its search operation. All of this is to give the most relevant search results to its users. Thus, downplaying the updates might cause you to nullify your SEO efforts and lag behind your competition in no time.
Hence, the best way to generate greater returns on SEO investment and more revenue is to advance SEO strategies that better match the latest SEO trends.
Look no further if you’re looking to optimize your SEO strategy for 2023 to get the best ROI.
But before that, let’s understand this: SEO is a shape-shifter; hence some of its strategies are now obsolete and no more effective in helping websites rank highly on SERP.
Yet, despite the continual algorithm improvements, some classics are much in use to date. So make sure that the below tried-and-true strategies are a vital part of your SEO action plan for 2023, in addition to our advanced SEO recommendations.
And most importantly….
The increasingly intuitive technology is reshaping the way users interact with it. Talk about search engine queries.
Compare these two search queries — “What type of haircut suits me?” vs “Different types of haircuts”. The former one is looking for personally relevant advice from search engines.
It is called a conversational query. Conversational queries are made up of natural-sounding verbal phrases and complete sentences.
As consumers become more tech-savvy, we see an upward trend of specific questions about the products and services they are interested in. Plus, the advancements in Artificial intelligence (AI) and Natural language Processing (NLP) are also driving the adoption of voice searches by users.
This has prompted Google to refine its algorithms through breakthrough language models such as LaMDA and MUM and better understand the context behind search queries.
Meaning it’s in your best interest to refine your SEO strategy to accommodate the turn of tides in search queries successfully.
How to optimize SEO tactics to adapt to conversational and voice queries:
For instance, people are more likely to ask, “How do you fix the light switch that won’t turn off?” rather than “What is the correct way to troubleshoot the light switch that won’t turn off?
Now is the right time to invest in video content. Because Google’ May’22 broad core algorithm says so.
Yes, the algorithm update has now rolled out, prioritizing content with video over content sans video. Also, it is known that videos improve two of the most vital SEO metrics — time spent on your site and the number of backlinks pointing at your domain.
Understandably, digital marketers are fascinated by video marketing. According to Lito James, a digital marketing expert, short videos are one of the most important branding tool after the rise of TikTok. A Hubspot survey shows that 68% of marketers feel video content showcasing their products and services generates the biggest ROI.
Done right, video content allows you to convey your value proposition better and establish deeper connections with potential customers. It’s an essential part of your marketing plan. So, adding them to websites can drastically boost your SEO efforts. The takeaway — not focusing on video content is a lost opportunity in revenue-shifting SEO strategy. While not the cheapest option out there, it is still worth the while. Also, remember that your audience can generate content for you if motivated properly.
Here, we would also ask you to leverage the two latest features for video content – they expand your odds of appearing in searches and increase engagement.
Well-optimized and engaging images matter a lot in search engine ranking. They raise your chances of getting crawled, indexed, and finally displayed by search engines.
And the advent of “Blended Search” has meant that you care about ranking under image search also.
As for Google, the indexed images can appear in the following search environments.
The following tips will help you with your image SEO game in 2023:
P.S. Despite the updates, factors like context, alt tags, image file name, title, and description continue to hold up.
Expanded search results that appear as a direct answer to the search query at the top of SERP is called a featured snippet. They come in several stripes- bulleted lists, paragraphs, videos, or tables. Securing a featured snippet puts your website on top of SERP and earns a higher click-through rate (CTR).
Make sure of the following tips while optimizing for featured snippets:
97% of consumers turn to search engines first to find a local business online and check its online presence before deciding to visit them.
Image Source: WebFX
To optimize for local search:
Guest Posting is one of the best off-page SEO practices for eCommerce business. Guest posting is the ideal way which can provide high-quality backlinks to rank higher. You can find eligible prospects for outreach by using competitive analysis that provides great guest posting opportunities. Use tools like email marketing CRM for bulk emails and easy follow-ups without any manual tasks.
It’s no secret that with the right SEO strategy, ROI not only exists but also grows. Nonetheless, it is equally important to keep tabs on evolving SEO trends. That way, you can rest assured that your SEO strategy always supports the success of your business.
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