What is the reason for uploading information to a single storage unit? Google BigQuery is used to generate reports from raw data, an honest assessment of effective marketing performance.
Google BigQuery will provide the opportunity to analyze terabytes of data just in seconds.
Google Ads is one of the best platforms that are widely used to place Google Ads in Google BigQuery. Many companies, regardless of turnover, promote their services and products by creating online advertisements in Google Ads.
Google Ads produces a huge amount of data every day. In this article, we’ll talk about transferring data from Google Ads to Google BigQuery to prepare user reports for analysis.
To promote a personal business through Google Ads, you need to allocate a certain amount of money. The costs of the budget should be detailed as much as possible. A detailed analysis should be completed to optimize costs. Unlimited capabilities will be necessary to store, and process voluminous data. It’s a Google BigQuery cloud-based data warehouse that will help with it.
Its storage capacity is unlimited; voluminous data is processed at high speed. With its extensive functionality, ETL allows customers to download and store data quickly, and refer to them by SQL queries. The obtained results can be saved or uploaded.
The main options of Google BigQuery include:
By analyzing marketing data, the user can understand which actions are performed effectively and which ads do not bring positive results. Consequently, the budget will be wisely spent and saved.
Marketing data analysis will allow you to see the range of interests of the company’s potential customers and plan future business decisions.
To export information, you need to use the official BigQuery data pipelines. This option allows you to transfer important Google Ads information to BigQuery automatically, keeping them up to date.
Before you start the action, it is recommended to make sure that you have administrator rights, access to the corresponding Google Ads account or the manager account.
The following steps should be taken to configure the right:
By applying this function, the user will be able to create a set of tables, reports with all the necessary information. Updating the data will help to avoid the double entry of information into DWH.
Using CSV files is the surest and easiest way to load BigQuery data. In BigQuery, it is possible to create a table by taking advantage of CSV schemes. Everything is done automatically. How is the action done? You should:
The report is then uploaded. After that, you have to add the report to Google BigQuery. This is not difficult, just perform the following steps:
You made it! Uploading the report to BigQuery was successful. Next, you can move on to analysis.
The data transfer feature allows users to easily and quickly export their data to Google BigQuery. However, in some cases, the client does not need all the reports, actions with the data before uploading, but only some of them. We suggest using Google Ads scripts. If you have a minimal understanding of programming, this option is ideal for you.
By setting up Google Ads scripts, the user can directly connect Google Ads reports to BigQuery. Access to Google Ads reports, their management, and their uploading to Google BigQuery is given after writing your own scripts.
The official documentation provides information related to the Google Ads script. The user can independently create his scripts, and upload necessary information to the Google cloud.
This article presents three effective methods of importing data into BigQuery. Now, a nice bonus is another additional data transfer tool. It is based on Google Ads add-in for Google Sheets and Renta Marketing ETL, which is a third-party application for importing data. There are simple steps to follow:
The setup is simple. You can do it in the following way. It is necessary to visit the Google Ads add-in page in the Google Workspace Marketplace, and then, click the “Install” button.
You should provide the necessary permissions. And you can use the add-in in the “Extensions” tab of any Google Sheets spreadsheet.
To extract the data, you should click “Create Report” and make the settings:
After performing the simple steps, you can create the necessary report and add your own configurations.
How do you load data directly into BigQuery using Renta Marketing ETL? Let’s take a look at it.
Renta Marketing ETL is a multi-service data integration tool that enables automatic synchronization between cloud services for reporting, management and data collection.
Data is downloaded from Google Sheets, since Renta Marketing ETL does not support Google Ads as a source.
Using your Google account, pass the registration on Renta Marketing ETL. Then, click on “Add new importer”, give it a name.
Next, you should follow three steps:
To automatically export Google Ads data from Google Sheets into BigQuery, the user needs to set up a schedule.
Note. We recommend that you synchronize your schedule to export data from Google Ads to Google Sheets and from Google Sheets to BigQuery. Ideally, the user should have at least one hour of time buffer between them.
After clicking on the “Save” and “Run” buttons, you will see your Google Ads entries in BigQuery with the option to stop and run them in Google Sheets.
In this article, the Renta team described for you a 3 + 1 bonus method of extracting and loading your user Google Ads data into BigQuery. Which is the best method? It’s really simple: it depends on the requests, the user’s preferences, and the information he needs.
The data transfer service is helpful when extracting all the account data (accounts), keeping it up to date in real-time.
You should apply Google Ads Scripts if you are familiar with coding. This method allows you to make a selection of downloaded data. At the same time, you can perform data transformation before loading it into BigQuery.
If you need a specific report to do a one-time analysis, you just need to choose a way to send Google Ads data to BigQuery using Google Ads scripts, export the desired report, and do a file upload. And you need to remember the popular method of uploading custom data to BigQuery using Renta Marketing ETL.
You can update a particular report with the latest data and automatically upload it to BigQuery using the official Google Sheets add-in.
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