How Geofencing Technology can be Used in Marketing to Reach Specific Customers in Certain Locations
The strategy utilized to engage mobile consumers and draw them to your business is geofencing marketing. Customers receive customized content based on their interests and requirements when mobile marketers utilize this strategy to advertise goods and services.
Marketers can even turn an existing application into a potent marketing tool through the usage of geofencing that will help them attract their target audience and improve user experience. In this article, we will tell you how geofencing marketing can help you generate more leads.
Some applications of geofencing
Geofencing is frequently utilized as a marketing and advertising strategy to attract more clients to a physical establishment, like a store. For instance, a company can utilize its own app to send in-app notifications to users when they enter a geofenced area.
Companies can target users of other apps by using geofencing. A restaurant, theatre, or salon distributing coupons via a coupon app after a customer enters a geofenced area is one illustration. Some companies use the geofencing features of social media platforms like Facebook or Instagram to target customers with advertisements when they visit a geofenced region. Companies can send customized adverts to people who enter a specific geographic area using search engines like Google.
Some marketers employ geofencing to draw customers away from their competitors’ establishments. In this case, company A creates a geofence around company B so that once a customer reaches the boundary, they get a push notification or a text message from the Short Messaging Service telling them to leave company B and go to company A.
Why use Geofencing Marketing?
One strategy to aid in brand development is geofencing marketing. Both large and small enterprises can use this. To basically serve location-based adverts, it tracks the data from your handsets. It utilizes the GPS location tracker on your phone. As a result, when a business owner chooses to engage in geofencing marketing, they choose a particular border to target.
When people enter that specific location, they then deliver their advertisements to their target audience.
Using the tracking capabilities of smartphones, they create a virtual fence around that specific region. On their mobile phones, anyone who steps inside this virtual border will receive advertisements for the corporation.
Shark Coffee, for instance, uses geofencing. The woman entered their gate and immediately saw a notification that read, “Flat 25% on any coffee” and added, “Just 35 Coupons Left.”
There is a good likelihood that the lady will visit their shop and place an order after reading this message. Geofencing marketing will aid in your ability to reach and draw clients.
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