Marketing agencies want to bring in the best team members possible and keep the hard workers they have. Staying on top of hiring trends ensures you know what workers want and can remain competitive, even against some of the bigger firms in the industry.

How Do You Stay Up to Date With Hiring Trends?

The United States Chamber of Commerce recently released a report showing America’s labor shortage is far from over. Participation in the workforce is still lower than prior to the pandemic. There are around three million fewer people working today than in February 2020.

How can you attract and keep top candidates in the marketing industry with other companies competing for their attention? Even small brands are finding ways of attracting workers, such as offering perks or allowing flexible work conditions.

How can you figure out what workers want so you can attract top talent? Stay up to date on hiring trends with these tactics.

1. Research Job Descriptions

One of the easiest ways to figure out what job skills competitors seek is by reading their publicly posted job descriptions. You can learn a lot about the type of candidates they’re looking for, but you can also figure out what those workers want by reading about the job at hand.

Many employers explain what perks come with the job. A few will list salary specifications, which can help ensure you remain competitive financially. Pay attention to the unusual offers, such as a childcare center at work, travel perks or educational funds.

2. Embrace Digital Recruitment

The world is turning to digital solutions for nearly everything, so why not use it to recruit new hires as well? One hiring trend involves utilizing the benefits of artificial intelligence (AI) to reduce the amount of time to recruit and hire new employees.

3. Attend Marketing Conferences

Go to marketing events in your area and around the globe. You’ll meet other marketing professionals and learn more about how they recruit new hires. You may even want to check out their meet and greet functions to see how they interact with potential employees and what they do to attract new workers.

Talk to those seeking employment and ask what they’re looking for. Go to job fairs for your industry or local companies and spend a lot of time listening to what job seekers say about the things they most want from a brand.

4. Offer Remote Options

When considering which hiring trends to embrace, think about how much the world has changed since the COVID-19 pandemic and what you might need to offer to attract a new age of workers. Experts predict 25% of jobs will be remote by the end of the year.

In a competitive environment, you may need to offer remote options whether you want to or not. Since many marketing tasks are easily completed at home, there really isn’t a need to force workers into an office setting if they prefer the quiet of working from their home.

Offer remote and remote-hybrid options to attract workers who don’t want to spend time commuting or put themselves at risk of illness by going into an office.

5. Check Out Social Media

Spend time looking at what recruiters and job seekers have to say on social media. You can learn a lot just by reading people’s comments on job posting sites and figuring out why some companies receive poor reviews and others excellent ones.

Sites such as Glassdoor also offer a lot of insight about what you and your competitors can do better. If you notice people talk about your company culture needing to be less cliquey, you can revamp your policies and make changes.

Perhaps someone commented that a competitor installs time tracking software that takes screenshots and the person hates the “over your shoulder” attitude of the company. Consider whether the aggravation over such control might become a hiring trend in the future.

Pay Attention to Current Events

What is driving the world at the moment? The hot new device, phone or software may offer some insight into future hiring trends. If the job market is completely saturated, you’ll need to come up with unique methods of attracting employees.

Learn to put yourself in the worker’s shoes. What would you want from a company if you were job hunting? Offer the pay and perks to attract the type of workers you want to hire and keep.

Eleanor Hecks is the editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.