Form 3D Case Study

Url

www.form3ds.com

Campaign

Onpage SEO, Offpage SEO, content marketing and blog writing.

Time Frame

October 2015 – Present

Company Background

Boston area 3D printing company.

Challenge

We were working with a brand new website/domain which means it had absolutely no previous history in the search engines. The domain was brand new and there were virtually no pieces of content or material linking to this site. We were starting from scratch.

The site had the following issues prior to implementing our digital marketing efforts:

  • Zero links pointing to the site
  • No previous SEO history
  • Brand new domain

SEO Strategy

The very first thing we had to do was conduct keyword research and figure out how people were searching for 3D printing services. Once we identified our core list of terms we were going to target per/page we filtered those keywords out through the meta data, existing copy, page tags and various other locations through the site.

We then crafted an editorial calendar filled with blog posts, press releases, articles, infographics and eBooks. This combined with an offpage SEO strategy got the site climbing and moving for various important keywords.

Prior to SEO

  • Zero page 1 rankings
  • Zero first position rankings
  • Zero top 50 rankings

Present Rankings

  • 25 page 1 rankings
  • 6 first position rankings
  • 43 top 50 rankings

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