3X1 Case Study




Onsite SEO and Offsite SEO.

Time Frame

August 2013 – November 2013

Company Background

Custom made bespoke jeans in SOHO New York.


Online fashion can be a very competitive space. Many brands and online retailers are targeting very similar keywords for visibility. Even in the denim space sites selling inexpensive denim are targeting terms such as “luxury” which can create challenges.

Initial challenges:

  • Blank page meta data
  • No visible keywords on the site
  • No prior Internet marketing
  • Out of date website HTML
  • Competitive space

SEO Strategy

Our goal was to really identify how people search for custom made denim. Our first course of action was to conduct keyword research in order to understand how people search. “jeans” and “custom bespoke jeans” can bring very different visitors to a website.

Below is our initial strategy:

  • Keyword research
  • Custom crafted meta data
  • Image optimization
  • Content optimization
  • H1 – H5 tag optimization
  • XML Sitemap creation
  • Google Webmaster tools installation

Current Keyword Rankings

Here are some quick SEO milestones the site has already accomplished:

  • Custom denim – #1 in Google
  • Custom jeans – #7 in Google
  • Bespoke denim – #1 in Google
  • Custom selvedge jeans – #1 in Google
  • Custom Japanese denim – #1 in Google

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