Online fashion can be a very competitive space. Many brands and online retailers are targeting very similar keywords for visibility. Even in the denim space sites selling inexpensive denim are targeting terms such as “luxury” which can create challenges.
Our goal was to really identify how people search for custom made denim. Our first course of action was to conduct keyword research in order to understand how people search. “jeans” and “custom bespoke jeans” can bring very different visitors to a website.