Regarding search engine optimization (SEO), there has been much discussion over how handy Google Analytics is. Features to analyze how traffic is directed to the concerned website make it indispensable for online marketers. The reports presented by the analytics can collect that website’s statistics. However, there have been debates on how all the statistics can be exploited to improve the website for the visitor so that he sticks and does not bounce back within minutes of landing.

On this concern, some of Google Analytics’ biggies swear by the tremendous support visualization can provide. Visualization can actually boost Conversion Rate Optimization (CRO) test programs with the insights offered by the Google Analytics Visitors Flow report.

Let us have a look at it.

Understanding Visitors Flow Report

The Report and the color codes

This report is generated as a part of other statistics regarding the traffic on the website. It tells about how visitors landed on your site and the most common route they take to reach it. The report consists of many colorful blocks containing important data. Green-colored blocks contain interaction nodes that have groups of pages. Grey blocks suggest the routes through which traffic has landed on a website via interaction nodes. The connections between these nodes can be grey or red, depending upon what users decide after visiting the pages: grey if they choose to go from one page to the other and red if they leave the website altogether.

Segmenting the report

Segmentation can be applied here, which helps businesses decide what actions to take to improve the website’s performance. They can focus on the visitors who convert to their customers or clients, or they can choose to focus on those who come but, for some reason, do not convert. Businesses can start segmenting the Visitor Flow report based on locations, campaigns, demographics, or anything pertinent to this task.

The Dimensions

The report is just one, but many things could be done. For example, you can change the way you want to look at it by changing the dimension it shows as default. One glance at the Visitors Flow report and the expert would know that it shows the permutation and combination of various sources or mediums that finally linked to your website. If you want to see the traffic of a particular dimension, right-click it, and the results will appear.

Using Visitors Flow for CRO

Conversion Rate Optimization (CRO) tests become apparent only after extensive analysis, which leads to great visualization of how best to employ the collected statistics. In this context, the Visitor’s Report starts to show its actual worth.

The all-encompassing evaluation determines the pages receiving the maximum number of visits, conversion points, and potential conversion points that are not performing as expected. Insights to these queries are generally sought in Google Analytics Content reports, but rows and rows of site URLs do not make much sense when the question is how visitors interact. This is reflected in the Visitors Flow report. It helps in faring better with the understanding of visitor behavior, giving a bigger picture through-

• Google Analytics Form Errors
• Google Analytics Flow Issues
• Google Analytics Visitors Flow Homepage

Start exploring on your own, and everything will be better grasped. The help you might need on this subject matter would be readily available via various internet resources.

All the best!