Local businesses like general contracting need to gain online visibility in the search results to attract clients. However, evolving search behaviors and AI-based search experiences make it challenging to understand whether or not any drastic changes should be implemented in SEO practices. Honestly, there is nothing to worry about as of yet. About three-quarters of consumers search for local services and products weekly, and many of these searches contain “near me” variations. That’s why experts suggest that adhering to traditional local SEO initiatives can be better even today. Whether your business is located in one or multiple locations, each should follow a proper SEO strategy. Here are some insights in this regard.
Local business listings
Also called local citations or directories, these are typically online business profiles containing essential information like phone number, address, name, etc. These profiles can appear on Google, Bing, Facebook, and other platforms. Hence, it helps to work on local listings and clean them wherever necessary for consistency. For example, local listings must-have details like NAP citations, business category (General Contractor), business hours, services & products, social media account and website links, photos and videos, and more. If you hire an agency with expertise in SEO for general contractors, they can handle this part end-to-end. They will create accurate listings and rectify inconsistent information that can hurt your reputation in the search engines.
Reputation management
Talking about this can sound slightly bizarre when building your company’s online presence. SEO experts say Google ratings can massively influence local pack and finders, which generate results based on search queries and locations. Also, the volume of local Google reviews is considered the 8th ranking factor. All these together can eventually culminate into conversions. According to credible sources, a single full star on your Google Business Profile page can boost your conversions by 44%. Hence, developing some strategies in this area can be beneficial. Things like personalizing replies to customer reviews, leveraging social media to get more reviews, ratings, and feedback, adding GBP links on websites and emails, and tracking reviews for feedback can be done.
Unique content
Because you are a local player, your website, pages, and listings must include localized content targeting the relevant service locations. Whether you are based in Toronto or Delaware, location should be incorporated in the URL, meta description, title tag, headings, and target keywords. Local images or photos of your business should be geo-targeted. Your business can benefit from blogs, infographics, social media content, local guides, whitepapers, and surveys. So choose a professional agency for SEO for contractors who can manage all this on your behalf.
Geo-targeted Ads
It can attract more customers if your business has a strong SEO foundation. However, ad campaigns must have precise geographic targeting for your business to create optimum impact. To optimize geo-targeted ads, you must have a few essential things in place:
- Location data accuracy in GBP and website
- Relevant keywords based on search behaviour and demographic of the target location
- Consistent NAP details
- Location-based landing pages
Many more things can be done to build a strong presence for your general contracting business online. However, let a niche SEO agency focus on this for you.
