Video is one of the most effective tools for promoting your business and its products. Indeed, research suggests that around 55% of users watch videos online every day. As such, the demand for this format is growing so rapidly that companies can’t produce enough quality content. 

There are many types of videos, including classic commercials, reviews, educational videos, animations, and even live broadcasts. They all have one thing in common: the ability to evoke emotions and influence people’s behavior.

In short, video marketing is a strategy that uses this type of content to promote a business. And, to help with understanding this idea, our experts at Zelios B2B video agency have shared a list of video types that can potentially benefit almost any company’s marketing efforts.

1. Video Reviews

How can a customer decide if a particular product or service is right for them before buying it? Well, a video review shows and explains the product’s pros and cons, helping customers to make this all-important decision.

To this end, video reviews demonstrate products or services, including what they offer and how they work. This is especially useful for marketing efforts when the review is presented, particularly in a positive and lighthearted way.

Don’t limit yourself only to shooting reviews of tangible objects that you can touch. Review intangible things, too, such as software and online courses.

2. Educational Videos

Educational videos are a broad category that includes guides, master classes, and tutorials. Useful materials for the audience are a foundational element of video marketing.

Educational videos are ideal for providing clarity, especially on topics that aren’t well understood, for sharing expert opinions, and for demonstrating the subject of discussion. For example, let’s say you sell a revolutionary new type of software. In an educational video, you could explain how to use the software, demonstrate its convenience and ease of use, and describe its core features and capabilities.

3. Promotional Videos

Promotional videos are highly versatile tools that help showcase your product or service in the best possible light. In other words, they present your product or service to your audience.

To create one, you’ll need introductory information about the product or service that emphasizes the target audience’s pain points. The video should aim to solve your audience’s problems by presenting your solution from its most attractive angles.

This video format is ideal for many creators and especially valuable for businesses across various industries.

4. Animated Video Explainers

Video explainers – especially animated versions – are a convenient format that suits almost everyone. The core goal of these videos is to grab the viewer’s attention within the first few seconds and then explain the product’s main benefits.

Animated videos combine text, graphics, visuals, and audio into a single, brief clip, making them ideal for discussing your product or service or for demonstrating large projects or reports. Moreover, with animated videos, you can present dry and potentially hard-to-follow data in a colorful, interesting way.

5. Entertainment Videos

You can spice up your content by making entertaining videos, but be careful not to overdo it. Still, assuming your product lends itself well to amusing content, you can absolutely use entertaining content – potentially exclusively, if it lends well to your niche. These videos are best suited to engage your target audience and show that you are real people with a strong sense of humor.

Hopefully, you’ll now have a better understanding of how to structure your brand’s video content and how different business niches can make use of a particular format. We hope you found this article useful!