Automotive accessories is a very competitive space online. There are thousands of websites competing for a variety of off-roading parts related keywords.
Our primary goal was to figure out how people search for off-roading straps for their vehicles. After analyzing the keyword research data we focused on a variety of terms that we used throughout the site.
We first custom crafted meta data for each page, optimized existing content, optimized URL structures, image alt tags and added an XML sitemap to ensure the website was 100% search engine friendly.