Barber Shop Marketing

Barber shops need strategic local marketing. Let us help craft the right strategy.

Brandignity’s Barber Shop Marketing Services

Barber shops are still incredibly popular, whether you’ve chosen to open the traditional shop or you’ve gone more mainstream with your ideas. There are still plenty of people who search for that barber shop experience, too.

However, if you’ve found that driving people into your barber shop has become a problem, it’s time to look at your digital marketing. Brandignity can help you improve your traffic, both online and off.

Do People Know Your Barber Shop Exists?

Before you can get people into your shop and ultimately into your barber’s chair, they must know that your business exists. If you don’t have an SEO optimized website, and if you aren’t active with social medial, then you’re missing out on a massive opportunity. Studies have shown that people are far more likely to turn to the internet when they’re ready to buy a product or service than more traditional means, including word-of-mouth.

Sooner Is Better than Later

If you’re still thinking about building an online presence for your barber shop, now is the time to act. Mainstream salons are already capitalizing on the millions of people browsing the web each day, and if you haven’t gotten your foot in the door, you’re likely going to be left behind.

Brandignity can help you create an online presence that will improve your brand and get your name out there for the public to see. This way, when they’re in need of a cut or shave, they’ll know exactly where to go – to your barber shop.

A Marketing Plan that Grows with Your Business

Even if you’re only operating one location now, chances are good that your goal is to expand at some point in the future. When you open new locations, how will you let people know? If you have an online presence, especially on social media outlets, you can get the word out with a single post. You can also generate a sense of anticipation, which will drive even more people to your grand opening. As you can see, online marketing grows right alongside your business at your pace, whether you open one extra location or you expand on a national level.

Reach Customers 24/7

With traditional marketing, such as television and radio ads, chances are good you’re reaching out to people who haven’t really been thinking about getting a haircut or shave. You’re risking your success on the notion that they’ll remember your company when they do need these services. These days, people turn to the internet when they want something, and it’s up to you to be there for them when they do. A solid online presence allows you to reach out to the right people at the right time.

Brandignity knows that your barber shop’s success is important to you, and that’s why we have worked hard to gain the knowledge and expertise required to help you grow your company’s online presence. The more people who can find you on the internet, the more likely you are to succeed in the long run. If you need help please don’t hesitate to email us at info@brandignity.com or call866-250-4541.

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Our Hair Salon SEO Steps

Onpage SEO

As a barber or barbershop owner, you wouldn’t think of cutting your clients hair without chatting about what the plan of attack will look like? The same applies when it comes to on-site search engine optimization (SEO). Your barbershop website has to be setup for SEO success before even thinking about any offpage SEO efforts to build rankings.

Our methodical onpage SEO services in conjunction with your barbershop’s website will help ensure we’re build Google rankings the right way. A website that is search engine friendly and that has a clean design, custom crafted meta information, correctly optimized content and the right image tags will be one that is highly responsive to local SEO efforts.

Items Addressed in this First Step Include:

  • Copy optimization
  • Keyword research
  • Sitemap creation
  • URL structure recommendations
  • Alt tag optimization
  • Conversion recommendations
  • SEO site recommendations

Recommendation Document

You will receive an easy to read SEO recommendation document, which will outline all changes that need to be implemented. This document is easy to read and understand, and it can be passed on to your developer so that he or she can apply everything to your site. There’s also an option for us to make the changes. Just ask!

Offpage SEO

Offpage SEO is all about building authority in the eyes of Google. It’s not about spamming, it’s about marketing your business while building various one-way links pointing to your website that help drive SEO power. This SEO power is what allows your site to climb in the rankings. We’ll put together an offpage SEO strategy that helps your barbershop shine in local rankings. This is very much ongoing process so patients will be important.

Your ongoing monthly deliverables:

  • Our offpage SEO process is 100% transparent, so you will be able to see everything we are doing prior to us starting. Each month, we will document all activities performed, link locations, user names, passwords and campaign notes in one easy to view report so you can see exactly what you’re paying for.
  • Ranking Report
  • Our monthly ranking report will allow you to see exactly how your keywords are performing in Google, Bing and Yahoo.
  • Ranking Report
  • With access to your Google Analytics we will also show you your traffic numbers along with how that traffic is interacting with your website.
  • A Dedicated Person

Having someone that is east to reach is important. At Brandignity you will always have someone just an email away to communicate with regarding your campaigns.

We Also Offer

Website Design

Probably the most important client building tool for barbershop digital marketing is going to be an clean, easy-to-navigate website dripping with solid branding and user experience. When potential clients are searching for information on a new barbershop in the area, the first place they are going to view is the website to gather more info. Make sure your’s represents your brand and the awesomeness of your shop.

A barber website should be able to:

  • Be informative on all your hair services
  • Have numerous before and after images
  • Have images of the shop
  • Have a well maintained blog with various hair related blog posts
  • Visible client testimonials
  • Well written content with SEO elements for maximum visibility
  • Multiple conversion points allowing visitors to turn into leads
  • Up to date design and coding

Your Social Media

Let’s face it – social media makes the world go round. You might not like it but your barbershop 100% needs it. Consistent messages on Facebook, Twitter and Instagram help build a voice for your barbershop and also build community around the brand.

Some ideas and strategies for barber social media:

  • Daily updates on Facebook, Twitter, Pinterest and LinkedIn
  • Weekly blog writing
  • Daily barber Instagram photos
  • A robust YouTube channel
  • Social contests
  • Advertising on various social networking platforms

Google AdWords

Google AdWords ensures your barbershop will have the visibility it needs right out of the gates. Our Google AdWords services can get your barbershop visible overnight. It’s the fastest way to get in front of your audience and often a good strategy while you wait for your organic visibility to build. We can also track all leads and phone calls so we can pin point your ROI.

A Google AdWords campaign for your barbershop can:

  • Can allow you to achieve visiblility very quickly
  • Build visibility to pages not ranking organically
  • Increase your leads
  • Increase your brand for services you do rank for organically
  • Allow you to custom tailor your messaging for specific procedure

Our clients

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