EganCase Study



Keyword research and onsite website optimization techniques.

Time Frame

30 days

Company Background

Large commercial construction company with many services.


Commercial construction is a very competitive space when it comes to local SEO. If your business resides in a tier 1 or 2 city the search results can filled with quite a bit of construction related web pages a business must push through.

Initial challenges:

  • No onsite SEO
  • No prior Internet marketing
  • No visible keywords on the site
  • Smaller than average website
  • Little copy on website
  • Heavy competition

Onsite SEO Strategy

Our first step was to really run through the keyword research process and find out people search in their local area. Once we went page by page and identified relevant search terms we then had the client write additional copy, optimized images, crafted new meta data

and performed various other SEO tasks to increase the clients organic visibility in the search engines.

Prior to Onpage SEO

  • Top 1: 0 keywords
  • Top 10: 0 Keywords
  • Top 50: 0 Keywords

30 Days After Onpage SEO

  • Top 1: 5 keywords
  • Top 10: 34 Keywords
  • Top 50: 72 Keywords

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