The medical space, primarily the dermatologist niche, is very competitive especially in tier 1 cities like Boston where this client is located.
Our primary goal was to increase the foot print of the website. This client had a lot of services and to really create a large digital foot print good for SEO we built out each service on its own page.
We first crafted a sitemap for every service they offer then wrote SEO optimized copy for each service which really resonated well with Google.
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