Dermatology
SEO Case Study

Url

www.premierderm.org

Campaign

Website design, keyword research, onsite website optimization techniques

Time Frame

30 days

Company Background

Premier Dermatology is a skin care center located just outside the Boston area.

Challenge

The medical space, primarily the dermatologist niche, is very competitive especially in tier 1 cities like Boston where this client is located.

Initial challenges:

  • No onsite SEO
  • A one page website
  • A one page website
  • SEO nuts & bolts of the site needed tweaking
  • No visible keywords on the site
  • Very light on content

Web Design & Onsite SEO Strategy

Our primary goal was to increase the foot print of the website. This client had a lot of services and to really create a large digital foot print good for SEO we built out each service on its own page.

We first crafted a sitemap for every service they offer then wrote SEO optimized copy for each service which really resonated well with Google.

1

Keyword Research

2

Alt tag optimization

3

XML Sitemap creation

4

SEO copy

5

Content optimization

6

Image URL structures

7

Interlinking recommendations

8

Expanded Sitemap

SEO Results

Within 30 days these are the results we recorded:

  • 78 new keywords on page 1 of Google
  • 25 new Google Maps Listings

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