Your online presence all begins with your website and your brand persona. Putting your best face forward is key, and that’s exactly what Brandignity can help you do. We focus on the things that make your business different, which might include your years of experience, unique qualifications and certifications, awards you’ve received, and even your individual mission when it comes to the electrical industry. We help you build a website and online presence that really reflects who you are. 

In order to do this, we will sit down with you and get to know you. Who are you? Why did you choose to become an electrician? What are you hoping to achieve? Do you offer something unique that other electricians in your area don’t? When we have the answers to these questions, we will build a website that fits you perfectly and:

• Solidifies your reputation as an authority in the electrical industry
• Improves consumer perception of you in terms of trustworthiness and credibility
• Gives people the information they need to make an informed decision about calling you for help
• Expands upon the services you already offer 
• Appeals to the clients you already have as well as those who may need an electrician

Running a business as an electrician isn’t easy, and we know there’s plenty that goes into keeping up with licensure, certification, insurance, and more. We also know that you work hard to stay up to date with all the latest technologies that can improve your clients’ electrical systems both now and in the future. Allow Brandignity to help you show the world just how hard you’ve worked with a brand and website that truly reflects your personality and your business. 

If you want people to come to you with their electrical problems, you’ll need to build a solid reputation in your local area. We work with you to develop a plan for search engine optimization (SEO) that puts your name out in front of the right people at the right times. This way, when people search for electricians in the area you serve, they are far more likely to come across your name. Between your dedication to your business and our expert SEO strategies, you’ll see a tremendous return on your investment. SEO can help you:

• Get found! If people are unaware that your business exists, they will end up calling a competitor for electrical services. Our goal is to make sure that people know who you are – and that they trust you – so that they call you with their electrical needs. 
• Climb the Search rankings. When it comes to service-related industries, more than 85% of consumers utilize the internet to find the right company to help. We will help you land on the first page of those Search results so that you get more calls than ever before. 
• Overcome the limitations of print and direct mail advertising. Although direct mail and print advertising do have their time and place, the truth is that today’s world exists online. With SEO, roughly 15% of the people you reach with your information will hire you. With direct mail and print, that number falls to under 2%. It’s clear that SEO is the right way to increase your business. 

If you haven’t optimized your website yet – or if you still don’t have a website at all – contact Brandignity today. Your online presence dictates your company’s success, and we are here to make sure you get noticed. 

Businesses tend to shy away from Google Ads because of the costs involved, but when it is utilized correctly by marketing experts, the return on your investment can skyrocket. Brandignity offers Google Ads pay-per-click advertising (PPC) service as part of its marketing and branding packages for electricians. We know how to make it work for you with minimal cost and maximum returns. When you use Google Ads in the right way, you can generate more traffic than you ever dreamed possible.

With over 75% of people on social media regularly these days, it’s important for your company to establish a presence there, too. Platforms like Facebook, Twitter, and even Instagram are excellent ways to market your electrician services and help people find you when they need help. Whether you’re in the heart of New York City or in a small town in Idaho, you’re competing against other electricians for the same business. Brandignity can help you utilize social media in a way that makes your brand stand out from all the others. 

Furthermore, today’s consumers want to be connected to the businesses they buy from, and an electrician is certainly no different. Social media marketing is the perfect opportunity to interact with your potential client base, get to know them, and help them learn to trust you. It’s all about interconnectedness, and social media marketing is the key.

One of the very best ways to show the world that you are an authority in your field is with a regularly updated blog. These blogs do much more than just bulk up your website; they provide critical information for your website visitors – and with Brandignity’s expert SEO, they can even generate more visitors to your site. Our expert writers have experience in the electrical industry, and we write about a wide range of topics that are designed to solve problems, capture interest, or simply just inform. Some topics we may write for your electrician business include:

• Breakers Keep Popping? It Might be Time for an Upgrade! 
• How Does a Ground-Fault Circuit Interruptor (GFI) Outlet Work?
• Your Home’s Electrical System Has an Expiration Date! Here’s What You Should Know
• 5 Unique Ways to Cut Down Your Electric Bills This Summer