EZ Lending SEO Marketing Case Study

Challenge

When EZ Lending came to us their website was very bare bones and not built for SEO. We gave it a fresh redesign with much needed content and various call-to-action items to help with lead generation. Post website launch we put together an ongoing turnkey marketing program which consisted of email marketing, SEO, social media, paid ads and a content marketing strategy.

Initial challenges:

• No onsite SEO
• No visible keywords on the site
• Very few services pages
• Very light on content
• SEO nuts & bolts of the site needed tweaking
• Required a redesign with CTA’s for stronger lead generation

Email marketing

Our email marketing program consists of monthly newsletters filled with unique content that current and past customers would enjoy reading.

View Newsletter Here

Social Media

Each month we put together 6-10 status updates that consisted of custom designed tiles, blog posts, company news, industry info and much more.

Copywriting, Blogs, and PR

The new website received all new website copy that spoke to their clientele much stronger. We built various geo-targeted pages for specific states that already rank for some state specific Google searches. We have also been writing roughly 10 blogs per/month.

Here are some links to their blog content:

• http://ezlendingsolution.com/credit-repair/why-everyone-must-get-a-copy-of-all-3-credit-reports-every-single-year/
• http://ezlendingsolution.com/credit-repair/how-long-does-it-really-take-to-repair-your-credit/
• http://ezlendingsolution.com/mortgage/how-does-an-fha-mortgage-differ-from-a-conventional-mortgage/
• http://ezlendingsolution.com/refinancing/when-should-you-think-about-refinancing-your-house/
• http://ezlendingsolution.com/mortgage/how-does-an-fha-mortgage-differ-from-a-conventional-mortgage/

Here are some press releases:

• https://www.prlog.org/12899762-ez-lending-solution-specializes-in-various-types-of-credit-repair.html

First Month Rankings from Relaunch

Our client saw a great increase in rankings in just the first month of the website relaunch.