Personal branding was an important part for Evan’s marketing. Working with Brandignity was a really great experience developing a strategy. They nailed the branding that Evan was going for and the process from start to finish was very smooth.
Naples, FL has a tremendous amount of construction related companies. Competition is very heavy so SEO is a crucial component if they site ever wants visibility. We made sure the nuts and bolts of the website were search engine friendly in order to get Google to catalog the pages properly and start the process of displaying them for people search for custom home construction keywords.
We wanted to make sure the copy really connected with someone looking to purchase a custom home. It’s a big purchase that can be stressful so we wanted to ensure that Sognare Homes connected with a very specific emotion customers are dealing with when building a custom house.
Responsive coding was very important for this site build. People are searching on the go and Evan’s website had to be accessible on all platforms. This site was developed to fit every device possible.
You can’t launch a personal brand without social media. Social media is probably one of the most important items for brand building. Getting on the radar screen of influencers will be important and platforms like Twitter, Facebook and Instagram will be crucial.