Personal branding was an important part for Evan’s marketing. Working with Brandignity was a really great experience developing a strategy. They nailed the branding that Evan was going for and the process from start to finish was very smooth.
The copy required more of an emotional connection since parents would most likely be the target audience reading the material.
Responsive coding was very important for this site build. People are searching on the go and Evan’s website had to be accessible on all platforms. This site was developed to fit every device possible.
You can’t launch a personal brand without social media. Social media is probably one of the most important items for brand building. Getting on the radar screen of influencers will be important and platforms like Twitter, Facebook and Instagram will be crucial.