When it comes to creating a digital footprint that helps your gym grow and thrive, your brand persona and website serve as your main tools. It’s crucial to get people interested in everything you offer, from your state-of-the-art equipment to your all-inclusive membership rates and more. The things that make your gym different are the very same things that will appeal to your audience and lead them to choose you over your competitors. 

In order to design an online brand image that resonates with your audience and truly captures your vision for your gym, Brandignity gets to know you. We want to learn all we can about your gym, what you offer, and the goals you have for the future. Then, we build a website that:

• Establishes your gym or fitness center as an authority within the health and fitness industry;
• Demonstrates your brand’s trustworthiness and credibility;
• Generates revenue;
• Creates interest in and generates a buzz about your gym’s various offerings, whether those include instructor-led classes, high-tech equipment, a fun atmosphere, or any combination of these;
• Appeals to your current gym members and provides them with additional tools or resources to improve their experience;
• Builds upon the services that you already offer with information, health and fitness tips, or other services. 

Operating a successful and popular gym is not easy. It takes time, dedication, and a passion for helping others reach their personal fitness goals. Brandignity can help translate your passion and hard work into a website, blogs, and even social media posts that resonate with your audience and drive more traffic than ever before. 

If you want your gym to be successful, you need a strong digital presence – especially in local searches. After all, your audience likely has several options when it comes to their fitness, and your digital presence should be designed to help you stand out above the others. Brandignity’s approach to SEO for digital gym marketing focuses on the local audience, which ultimately helps you see a bigger return on your marketing dollars. 

• Local SEO gets you noticed at exactly the right time. When people Google a local gym, roughly 80% of them never move beyond the first page of results. As such, if you want to be successful, your gym needs to be on that first page. Brandignity has years of experience in local SEO, and with the right strategies, we can help you make that happen. 

• Search is more effective than social media at driving membership rates. Social media marketing is important for your gym’s reputation, but when it comes to getting noticed and generating membership sales, Search is far more effective. We want to use your marketing budget to its fullest potential, so we focus more on Search and less on social media. 

A good local SEO strategy puts your gym front and center. To put it as simply as possible, if you want to sell more gym memberships, people need to know your gym exists – and they need to know that you offer the experience they want. A solid local SEO strategy ensures that people find your gym when they search for things you offer, whether those things are aerobics classes, rowing machines, or personal trainers.

While it’s true that Search is far more powerful than social media when it comes to getting your gym noticed, social media still plays an important role in the process. After all, your brand needs to develop a great reputation, and social media is the best way to both build and maintain relationships with the people in your community. Ultimately, social media marketing is about gaining and maintaining that sense of trust that will bring people through the doors and help them feel safer about buying a membership or another service at your gym. It’s about staying connected with your current members and facilitating word-of-mouth advertising, as well.

If you have shied away from pay-per-click (PPC) advertising in the past, you are certainly not alone. Many brands avoid Google Adwords like the plague, and many digital marketing agencies will not offer it as a service to their clients. Despite its negative reputation, Google Adwords can be incredibly powerful when used correctly and as part of a complete digital marketing strategy. Brandignity understands the intricacies of PPC advertising – particularly as it pertains to Google Adwords – which means we can make it work for your gym. Our goal is to utilize everything we know to improve the SEO process and get your brand noticed, so by designing the right ads, we can maximize your marketing budget and get more bang for your buck.

Google My Business (GMB) is probably one of the most important areas to focus on when marketing your gym or fitness center. Your GMB reviews are what will help you rank for Google’s 3 pack when local potential members are searching for new gyms or classes to workout in. We offer a management service where we can manage your GMB listing and ensure it’s getting the right treatment for visibility.

In the health and fitness world, there’s so much misinformation out there that people often aren’t sure where to turn. Gym blogging is one of the very best ways to show off your knowledge and expertise and prove to your audience that you know your stuff. Aside from this, it satisfies Google’s algorithm, which demands dynamic content. Regularly updating your website with quality blog content that follows tried-and-true SEO strategies gets your brand noticed, shows that you are an authority, and drives organic traffic to your website. 

When we create blogs for gyms, we focus on a wide range of topics that capture your audience’s attention. Some of the blogs we write are “evergreen,” which means they will be as relevant in five years as they are today. Other posts may be focused on local events, current industry news, or even trends within the fitness world. Some of the topics we might create for your blog include: 

• 5 Ways a Gym Membership Can Improve Every Aspect of Your Life 
• Warning Signs that Your Current Gym is Not the Right Fit for You 
• The Best Instructor-Led Fitness Classes for Your Health and Wellness Goals
• Want to be Fit and Fashionable? Top Trends in Workout Wear