Our
Blog

Photo by Sara Kurfeß on Unsplash   Building a brand on Twitter – a social media platform that limits messages to 280 characters – is particularly challenging.   However, should you manage to do it, the results are gratifying: at the moment, Twitter has 330 million users, many of which are your potential […]

Most local brands are spending thousands of dollars on marketing campaigns and paid ads. Yet, they’re still not getting the results they deserve.   To make matters worse…   It takes them a continuous stream of income and countless efforts to keep new leads coming.   SEO, on the other […]

Did you know that, for 85% of retail businesses, Search Engine Marketing (SEM) is the most successful strategy for acquiring new customers?   Or that 63% of users will likely click on a paid search ad on Google?   Search engine marketing is a very powerful tool for nurturing leads […]

Not all project managers are equal. Some have the ability to get the job done and inspire their team to do the same. Others are struggling, and a project ends unsatisfactorily. While improving management habits is the typical solution, it can only go so far without a common goal. It’s […]

Many companies rely on a pay-per-click campaign (PPC), which is a type of online paid advertisement for goods and services designed for search engines or website placements. An advertiser pays the search engine, for instance, Google, or a website where these ads are placed whenever a user clicks on them. […]

This digital age has given rise to empowered consumers looking to support brands that they can relate to and connect with on a deeper level. Today, success in business involves a real effort to build your brand around a genuine personality. Indeed, the best way to amass a loyal patronage […]