Our Blog
How to Measure Your Site’s User Experience
Your website is the most powerful tool you have at your disposal. If it’s not designed well — or working well — your visitors will never convert to paying customers. Appearance and design are important, but it’s the user experience most people will remember: Is navigating the site […]
How to Get the Most from E-mail Marketing
Prior to the invention of the Internet, marketers would buy targeted lists of names and mailing addresses. They would then create a series of letters designed to convince people on the list that they couldn’t live without a particular product or service. This approach is called direct marketing and it […]
8 Essential LinkedIn Do’s and Don’ts for Entrepreneurs
LinkedIn has increasingly become one of the most powerful social networks for marketers. An Oktopost survey of B2B leads generated through social media found that over 80 percent were generated through LinkedIn, leaving Twitter a distant second. 94 percent of B2B marketers now use LinkedIn for content creation and distribution, […]
5 Benefits of Having A Mobile Business App
Small businesses have learned that to stay competitive, they must be mobile. However, is being mobile only about having a mobile-friendly website? The answer is NO. Small businesses must find ways to connect with on-the-go customers easily. One of the best ways to do this is through a mobile app. […]
Have you Ever Wondered How to Fix Disapproved Ads in AdWords?
You’ve decided to finally set up a Google AdWords account and you’re all excited! You’re in, writing ad copy, picking keywords, setting your budgets and ready to go. Then the dreaded happens — Google disapproves your ad (s). What happened? How do you fix it? Don’t worry. Almost always it’s […]
Why You Should Utilize CRM for Lead Nurturing
Your business has an outstanding website that serves as a major connection between you and your customers. On your website, your customers can learn about your company, products and services. They can ask questions, make purchases and review your products. All of this interaction provides you with valuable information about […]










