Your website and your branding is going to be your #1 weapon. The branding needs to be strong and the user experience on the website needs to be able to convert. No conversions means no applications. Your marketing effort should center around the core values and mission statement of your company. This approach, not fancy bells and whistles, is what builds credibility and trust with potential clients. The question is:

“How can Brandignity make this type of approach a reality?” The answer is simple…

Brandignity will learn everything there is to know about you, your company and services.

We will create a website that will:

• Build your reputation
• Increase your credibility
• Expand your services
• Add to your revenue
• Find new clients
• Appeal to current clients
• Help current clients

This is what your company deserves. This is what you’ve worked hard for. This is how Brandignity will ensure you never get burned (locally or financially) by your marketing efforts.

Brandignity has found that establishing a strong local presence is key to effective mortgage company marketing. Our local SEO plan will be the heartbeat of your web presence. And, it will save you money. Here’s why:

• Customers will see you—immediately. 75% of internet users do not scroll past first page Google results. Brandigity’s SEO strategy will put you there overtime.
• You can’t afford to not be in search. Most of the world will turn to Google to find a service they need, including mortgage help.
• SEO beats direct mail and print ads. The closing rate of SEO leads is around 9% – 14%. Compare that to the 1.7% closing rate of direct mail and print ads. SEO is where your money needs to be. It’s a no-brainer.

There’s no doubt that SEO can generate unprecedented results. The key is the smart, cost-efficient strategy that Brandignity provides.

Google AdWords does work when done properly. Many digital marketing companies don’t help mortgage companies by using Google AdWords. But Brandignity does.

We know exactly how to use pay-per-click to make you money and increase your visibility. Google AdWords is the perfect way to speed up the SEO process. And, when combined with SEO and branding, it helps create the ultimate recipe for digital marketing success.

Mortgage companies need to be active on social media because it offers a powerful platform to connect with their audience and build trust. Social media allows them to share educational content about the mortgage process, answer customer queries promptly, showcase customer testimonials, and demonstrate industry expertise. By engaging on social media, mortgage companies can humanize their brand, foster relationships, and stay top-of-mind with potential borrowers.

Additionally, it provides a valuable channel for sharing industry news, updates, and special offers, ultimately driving lead generation and customer retention in an increasingly digital world.

Our social media examples:

Our mortgage blog writing is written by writers that have extensive experience in the mortgage space. We write blogs using SEO strategies for evergreen content, company news/info, and things occurring in the industry.

Examples:

• How To Make Your Apartment Buildings More Attractive To Potential Renters
• New Smart Technologies To Consider For Your Next Fix-And-Flip Project
• How to Be a Smart Real Estate Investor When Rates Are Up
• What Is the Most Important Renovation for Maximum Real Estate Profits?