Onsite SEO, keyword research, content optimization, image optimization.
May 2015 – Present
New Jersey professional automotive, residential and commercial window tint installer.
Part of the initial challenge was that we were working with a small website. Smaller websites tend to rank a bit slower from initial changes. Sites that have their services broken out onto individual pages tend to see results a bit quicker (usually). Also, since the company is positioned relatively close to a major city, Philadelphia, there is quite a bit of clutter and competition in the same space.
Some quick points we were up against:
Once we understood the goals of the business our first starting point was keyword research. We used various online tools to understand how people searched for automotive, commercial and residential tinting. We then honed in on the most strategic and relevant keywords while incorporating various local towns into the copy and meta data. We then focused on custom writing each cluster of meta data for each page, optimizing existing content with keywords and tagging images properly. Our phase 2 plan of attack will be to build out the various services onto their own pages in the coming months.