logo & website design


Company Background

A Naples, FL custom home construction company.


  • Blog integration
  • Image research
  • SEO content writing
  • Graphic design
  • Google Analytics & Webmaster Setup
  • Logo design
  • Onsite SEO
  • Custom WordPress Design
  • Google Maps Setup

Onsite SEO

As we were building the site we also executed the following SEO efforts in order to make the site as search engine friendly as possible.

  • Keyword research
  • Custom page meta data
  • Image optimization
  • Google Analytics
  • Google Webmaster tools
  • SEO copy writing
  • URL optimization
  • XML sitemap
  • Google Maps Listing

Naples, FL has a tremendous amount of construction related companies. Competition is very heavy so SEO is a crucial component if they site ever wants visibility. We made sure the nuts and bolts of the website were search engine friendly in order to get Google to catalog the pages properly and start the process of displaying them for people search for custom home construction keywords.

Brand Identity

Branding is no longer just for the big companies. Small businesses need their brand to stand out, especially in a competitive territory like Naples, FL.For Sognare Homes we designed business cards, stationary, envelopes and folders to further improve the growing construction brand.

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Custom Copy Writing

We wanted to make sure the copy really connected with someone looking to purchase a custom home. It’s a big purchase that can be stressful so we wanted to ensure that Sognare Homes connected with a very specific emotion customers are dealing with when building a custom house.


Responsive Design

Let’s face it, people are on the go. That means customers are using tablets and mobile phones to conduct online research. We made sure that Sognare Homes was built on a responsive platform so it renders correctly on all mobile devices.

Custom Yard Sign

Our client required a custom design yard sign to gain the attention of people passing by the homes that are being built.

  • Customizable front and back, with 5 available sizes
  • Durable construction and fade-resistant printing
  • Perfect for indoor or outdoor use, with minimal setup

3D Home Images

Our client required 3D home images that could later be used on various marketing collateral.

  • Use them on website marketing
  • For social media
  • Brochures
  • Broker & investor presentations