A Naples, FL custom home construction company.
Branding is no longer just for the big companies. Small businesses need their brand to stand out, especially in a competitive territory like Naples, FL. For Sognare Homes we designed business cards, stationary, envelopes and folders to further improve the growing construction brand.
As we were building the site we also executed the following SEO efforts in order to make the site as search engine friendly as possible.
Naples, FL has a tremendous amount of construction related companies. Competition is very heavy so SEO is a crucial component if they site ever wants visibility. We made sure the nuts and bolts of the website were search engine friendly in order to get Google to catalog the pages properly and start the process of displaying them for people search for custom home construction keywords.
We wanted to make sure the copy really connected with someone looking to purchase a custom home. It’s a big purchase that can be stressful so we wanted to ensure that Sognare Homes connected with a very specific emotion customers are dealing with when building a custom house.
Let’s face it, people are on the go. That means customers are using tablets and mobile phones to conduct online research. We made sure that Sognare Homes was built on a responsive platform so it renders correctly on all mobile devices.
Our client required a custom design yard sign to gain the attention of people passing by the homes that are being built.
Our client required 3D home images that could later be used on various marketing collateral.