In-house marketing has been historically difficult for residential and commercial construction companies. They simply don’t have the time. So, they rely on word of mouth. Whether or not this approach is effective is virtually impossible to tell. Because of this,Brandignity has created a digital marketing program specifically for construction companies.
We believe that construction companies deserve the opportunity to invest in and implement effective marketing strategies—without having to waste a single second of their work day. When you choose Brandignity, we’ll make sure that you don’t miss out on the opportunity to use proven digital marketing methods to attract customers and increase revenue.
The three key strategies that Brandignity will use to create and implement your personal digital marketing plan are SEO, branding, and pay-per-click (PPC).
Because Brandignity believes in communication, we’re always available to answer any questions or concerns. When you choose Brandignity, you’ll work with a carefully selected team that specializes in residential and commercial construction. No other company will have this type of special team. You’ll stand out amongst your competitors and finally have the web presence you deserve. Take action and give us a call—we’re ready to help.
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Your website is often time your client’s first point of contact for your business. It needs to look great, tell your story, show your work and properly explain your services. Your website is your digital salesperson that works 24/7 so it has to be designed to convert traffic into leads, what’s the point of a website if doesn’t help you generate revenue? A company website is a journey that requires constant nurturing. It’s always evolving. A stagnant website will produce stagnant results.
A properly designed/built website will do the following:
Branding lets clients know exactly who you are, what you do, and how you can help them It’s no secret that customers are skeptical of construction services. One bad testimonial or customer review can burn your marketing efforts. But it doesn’t need to be this way. Brandignity wants to and will learn everything there is to know about you, your company and services. We will create a website that’s centered around your mission and values. It will:
This is what your company deserves. This is what you’ve worked hard for. This is how Brandignity will ensure you never get burned (locally or financially) by your marketing efforts.
SEO increases visibility (and saves you money) Brandignity has found that establishing a strong local presence is key to effective construction marketing. Our local SEO plan will be the heartbeat of your web presence. And, it will save you money. Here’s why:
There’s no doubt that SEO can generate unprecedented marketing results. The key is the smart, cost-efficient strategy that Brandignity provides.
Google AdWords is paid advertising that instantly increases your visibility. Many digital marketing companies don’t help construction companies by using pay-per-click. But Brandignity does.
Because we’ve created a digital marketing program specifically for construction companies, we know exactly how to use pay-per-click to increase leads and make you money by increasing your Google visibility. Pay-per-click is the perfect way to speed up the SEO process. And, when combined with SEO, branding and, Brandignity’s knowledge, it helps create the ultimate recipe for digital marketing success.
Email marketing doesn’t have to be complicated. There are a variety of strategies you can implement when it comes to email marketing for construction companies. We help you come up with a calendar of emails so we can visualize what will be sent out a month in advance.
Here are some marketing assets you can send out:
Let’s face it – social media is no longer a novelty, it’s a requirement to do business.
Social media gives your business a pulse and a personality. Imaging pouring a foundation for a new structure, taking photos, and posting on Facebook to show your expertise?
Updates like this allow your potential customers to see your work, progress and final deliverable very quickly. Social media allows your construction company to tell a story for each and every build. Facebook, Twitter and Instagram are a must in today’s digital marketing landscape.