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How to Incorporate Brand Colors Into Your Site Design
The colors you use to represent your company are one of the strongest branding weapons you have. Think about large corporations such as Ford Motor Company with their blue oval or Coco-Cola with its red and white color scheme. We associate those colors with those brands because the companies use […]
The Future of E-commerce in 2019
Retail E-commerce is already a massive industry and, according to projections, will continue to steadily grow in the immediate future. According to Statista, worldwide E-commerce sales were over 2.8 trillion US dollars in the year 2018, and are projected to reach over 4.88 trillion US dollars by the year 2021. […]
How to Use SEO and SMO Like a Pro and Capture More Leads
Generating leads through online marketing can be tough. On the internet, every industry is crowded, so you really have to work for every single quality lead. Once upon a time, all you needed was the right keywords and the right density to get attention. Today, you need to employ a […]
The Differences in Marketing a Physical Product and a Digital Product
Marketing has certainly changed over the last three decades. People no longer rely on newspapers, magazines, and television ads to gather information about the products and services they buy. Instead, they can find everything they need online. Because of this, digital marketing has taken over the world. The principles and […]
How to Engage Online With Your Landscaping Business’s Audience
Growing your landscaping business in the digital age is an entirely different endeavor than a few decades ago. Let’s face it: There’s a lot of competition in this industry, and new businesses spring up every day. However, if you develop a loyal customer base and engage them online and offline, […]
Why SEO is More Than Just Keywords
The term SEO stands for “search engine optimization.” It’s a technique used by marketers and business owners to help their overall website and individual webpages rank high in the search engines. The higher these things rank in popular search engines like Google, the more people who will likely find their […]
